diff --git a/CHANGELOG.md b/CHANGELOG.md
index 4235f6dab..c69eb4c82 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -17,6 +17,7 @@ The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.0.0/).
 ### Changed
 - Return HTTP error 413 when uploading an avatar or banner that's above the configured upload limit instead of a 500.
 - Non-admin users now cannot register `admin` scope tokens (not security-critical, they didn't work before, but you _could_ create them)
+- Rich media will now backoff for 20 minutes after a failure
 
 ### Upgrade notes
 - Ensure `config :tesla, :adapter` is either unset, or set to `{Tesla.Adapter.Finch, name: MyFinch}` in your .exs config
diff --git a/config/config.exs b/config/config.exs
index 2d13fa500..4c39d52b3 100644
--- a/config/config.exs
+++ b/config/config.exs
@@ -425,7 +425,7 @@ config :pleroma, :rich_media,
     Pleroma.Web.RichMedia.Parsers.TwitterCard,
     Pleroma.Web.RichMedia.Parsers.OEmbed
   ],
-  failure_backoff: 60_000,
+  failure_backoff: :timer.minutes(20),
   ttl_setters: [Pleroma.Web.RichMedia.Parser.TTL.AwsSignedUrl]
 
 config :pleroma, :media_proxy,