diff --git a/.gitignore b/.gitignore
index 198e80139..599b52b9e 100644
--- a/.gitignore
+++ b/.gitignore
@@ -5,6 +5,7 @@
 /*.ez
 /test/uploads
 /.elixir_ls
+/test/fixtures/DSCN0010_tmp.jpg
 /test/fixtures/test_tmp.txt
 /test/fixtures/image_tmp.jpg
 /test/tmp/
diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 6a2be879e..c9ab84892 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -58,6 +58,7 @@ unit-testing:
     alias: postgres
     command: ["postgres", "-c", "fsync=off", "-c", "synchronous_commit=off", "-c", "full_page_writes=off"]
   script:
+    - apt-get update && apt-get install -y libimage-exiftool-perl
     - mix deps.get
     - mix ecto.create
     - mix ecto.migrate
@@ -89,6 +90,7 @@ unit-testing-rum:
     <<: *global_variables
     RUM_ENABLED: "true"
   script:
+    - apt-get update && apt-get install -y libimage-exiftool-perl
     - mix deps.get
     - mix ecto.create
     - mix ecto.migrate
diff --git a/CHANGELOG.md b/CHANGELOG.md
index 9e928528a..5fed80a99 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -57,6 +57,7 @@ The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.0.0/).
 - MRF (`EmojiStealPolicy`): New MRF Policy which allows to automatically download emojis from remote instances
 - Support pagination in emoji packs API (for packs and for files in pack)
 - Support for viewing instances favicons next to posts and accounts
+- Added Pleroma.Upload.Filter.Exiftool as an alternate EXIF stripping mechanism targeting GPS/location metadata.
 
 <details>
   <summary>API Changes</summary>
diff --git a/Dockerfile b/Dockerfile
index 29931a5e3..0f4fcd0bb 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -33,7 +33,7 @@ ARG DATA=/var/lib/pleroma
 
 RUN echo "http://nl.alpinelinux.org/alpine/latest-stable/community" >> /etc/apk/repositories &&\
 	apk update &&\
-	apk add imagemagick ncurses postgresql-client &&\
+	apk add exiftool imagemagick ncurses postgresql-client &&\
 	adduser --system --shell /bin/false --home ${HOME} pleroma &&\
 	mkdir -p ${DATA}/uploads &&\
 	mkdir -p ${DATA}/static &&\
diff --git a/docs/configuration/cheatsheet.md b/docs/configuration/cheatsheet.md
index 1a0603892..f796330f1 100644
--- a/docs/configuration/cheatsheet.md
+++ b/docs/configuration/cheatsheet.md
@@ -548,14 +548,6 @@ config :ex_aws, :s3,
 
 ### Upload filters
 
-#### Pleroma.Upload.Filter.Mogrify
-
-* `args`: List of actions for the `mogrify` command like `"strip"` or `["strip", "auto-orient", {"implode", "1"}]`.
-
-#### Pleroma.Upload.Filter.Dedupe
-
-No specific configuration.
-
 #### Pleroma.Upload.Filter.AnonymizeFilename
 
 This filter replaces the filename (not the path) of an upload. For complete obfuscation, add
@@ -563,6 +555,20 @@ This filter replaces the filename (not the path) of an upload. For complete obfu
 
 * `text`: Text to replace filenames in links. If empty, `{random}.extension` will be used. You can get the original filename extension by using `{extension}`, for example `custom-file-name.{extension}`.
 
+#### Pleroma.Upload.Filter.Dedupe
+
+No specific configuration.
+
+#### Pleroma.Upload.Filter.Exiftool
+
+This filter only strips the GPS and location metadata with Exiftool leaving color profiles and attributes intact.
+
+No specific configuration.
+
+#### Pleroma.Upload.Filter.Mogrify
+
+* `args`: List of actions for the `mogrify` command like `"strip"` or `["strip", "auto-orient", {"implode", "1"}]`.
+
 ## Email
 
 ### Pleroma.Emails.Mailer
diff --git a/lib/pleroma/upload/filter/exiftool.ex b/lib/pleroma/upload/filter/exiftool.ex
new file mode 100644
index 000000000..833d8cab4
--- /dev/null
+++ b/lib/pleroma/upload/filter/exiftool.ex
@@ -0,0 +1,17 @@
+# Pleroma: A lightweight social networking server
+# Copyright © 2017-2020 Pleroma Authors <https://pleroma.social/>
+# SPDX-License-Identifier: AGPL-3.0-only
+
+defmodule Pleroma.Upload.Filter.Exiftool do
+  @behaviour Pleroma.Upload.Filter
+
+  @type conversion :: action :: String.t() | {action :: String.t(), opts :: String.t()}
+  @type conversions :: conversion() | [conversion()]
+
+  def filter(%Pleroma.Upload{tempfile: file, content_type: "image" <> _}) do
+    System.cmd("exiftool", ["-overwrite_original", "-gps:all=", file], parallelism: true)
+    :ok
+  end
+
+  def filter(_), do: :ok
+end
diff --git a/test/fixtures/DSCN0010.jpg b/test/fixtures/DSCN0010.jpg
new file mode 100644
index 000000000..4a2c1552b
Binary files /dev/null and b/test/fixtures/DSCN0010.jpg differ
diff --git a/test/upload/filter/exiftool_test.exs b/test/upload/filter/exiftool_test.exs
new file mode 100644
index 000000000..a1b7e46cd
--- /dev/null
+++ b/test/upload/filter/exiftool_test.exs
@@ -0,0 +1,31 @@
+# Pleroma: A lightweight social networking server
+# Copyright © 2017-2020 Pleroma Authors <https://pleroma.social/>
+# SPDX-License-Identifier: AGPL-3.0-only
+
+defmodule Pleroma.Upload.Filter.ExiftoolTest do
+  use Pleroma.DataCase
+  alias Pleroma.Upload.Filter
+
+  test "apply exiftool filter" do
+    File.cp!(
+      "test/fixtures/DSCN0010.jpg",
+      "test/fixtures/DSCN0010_tmp.jpg"
+    )
+
+    upload = %Pleroma.Upload{
+      name: "image_with_GPS_data.jpg",
+      content_type: "image/jpg",
+      path: Path.absname("test/fixtures/DSCN0010.jpg"),
+      tempfile: Path.absname("test/fixtures/DSCN0010_tmp.jpg")
+    }
+
+    assert Filter.Exiftool.filter(upload) == :ok
+
+    {exif_original, 0} = System.cmd("exiftool", ["test/fixtures/DSCN0010.jpg"])
+    {exif_filtered, 0} = System.cmd("exiftool", ["test/fixtures/DSCN0010_tmp.jpg"])
+
+    refute exif_original == exif_filtered
+    assert String.match?(exif_original, ~r/GPS/)
+    refute String.match?(exif_filtered, ~r/GPS/)
+  end
+end