diff --git a/src/components/basic_user_card/basic_user_card.js b/src/components/basic_user_card/basic_user_card.js
index 87085a28..8f41e2fb 100644
--- a/src/components/basic_user_card/basic_user_card.js
+++ b/src/components/basic_user_card/basic_user_card.js
@@ -1,5 +1,6 @@
 import UserCard from '../user_card/user_card.vue'
 import UserAvatar from '../user_avatar/user_avatar.vue'
+import RichContent from 'src/components/rich_content/rich_content.jsx'
 import generateProfileLink from 'src/services/user_profile_link_generator/user_profile_link_generator'
 
 const BasicUserCard = {
@@ -13,7 +14,8 @@ const BasicUserCard = {
   },
   components: {
     UserCard,
-    UserAvatar
+    UserAvatar,
+    RichContent
   },
   methods: {
     toggleUserExpanded () {
diff --git a/src/components/basic_user_card/basic_user_card.vue b/src/components/basic_user_card/basic_user_card.vue
index c53f6a9c..53deb1df 100644
--- a/src/components/basic_user_card/basic_user_card.vue
+++ b/src/components/basic_user_card/basic_user_card.vue
@@ -25,17 +25,11 @@
         :title="user.name"
         class="basic-user-card-user-name"
       >
-        <!-- eslint-disable vue/no-v-html -->
-        <span
-          v-if="user.name_html"
+        <RichContent
           class="basic-user-card-user-name-value"
-          v-html="user.name_html"
+          :html="user.name"
+          :emoji="user.emoji"
         />
-        <!-- eslint-enable vue/no-v-html -->
-        <span
-          v-else
-          class="basic-user-card-user-name-value"
-        >{{ user.name }}</span>
       </div>
       <div>
         <router-link
diff --git a/src/components/mention_link/mention_link.js b/src/components/mention_link/mention_link.js
index eec116db..65c62baa 100644
--- a/src/components/mention_link/mention_link.js
+++ b/src/components/mention_link/mention_link.js
@@ -41,11 +41,11 @@ const MentionLink = {
   },
   computed: {
     user () {
-      return this.url && this.$store.getters.findUserByUrl(this.url)
+      return this.url && this.$store && this.$store.getters.findUserByUrl(this.url)
     },
     isYou () {
       // FIXME why user !== currentUser???
-      return this.user && this.user.screen_name === this.currentUser.screen_name
+      return this.user && this.user.id === this.currentUser.id
     },
     userName () {
       return this.user && this.userNameFullUi.split('@')[0]
@@ -65,9 +65,6 @@ const MentionLink = {
     highlightClass () {
       if (this.highlight) return highlightClass(this.user)
     },
-    oldStyle () {
-      return !this.mergedConfig.mentionsNewStyle
-    },
     style () {
       if (this.highlight) {
         const {
@@ -83,8 +80,7 @@ const MentionLink = {
       return [
         {
           '-you': this.isYou,
-          '-highlighted': this.highlight,
-          '-oldStyle': this.oldStyle
+          '-highlighted': this.highlight
         },
         this.highlightType
       ]
diff --git a/src/components/mention_link/mention_link.scss b/src/components/mention_link/mention_link.scss
index 5f5da98f..ec2689f8 100644
--- a/src/components/mention_link/mention_link.scss
+++ b/src/components/mention_link/mention_link.scss
@@ -10,10 +10,6 @@
     border-radius: 2px;
   }
 
-  .original {
-    margin-right: 0.25em;
-  }
-
   .full {
     position: absolute;
     display: inline-block;
@@ -41,8 +37,6 @@
   }
 
   .new {
-    margin-right: 0.25em;
-
     &.-you {
       & .shortName,
       & .full {
@@ -61,41 +55,6 @@
       margin: 0;
     }
 
-    &:not(.-oldStyle) {
-      .short {
-        padding-left: 0.25em;
-        padding-right: 0;
-        padding-top: 0;
-        padding-bottom: 0;
-        line-height: 1.5;
-        font-size: inherit;
-
-        .at {
-          color: var(--faint);
-          opacity: 0.8;
-          padding-right: 0.25em;
-          vertical-align: -20%;
-        }
-      }
-
-      .you {
-        padding-right: 0.25em;
-      }
-
-      .userName {
-        display: inline-block;
-        color: var(--link);
-        line-height: inherit;
-        margin-left: 0;
-        padding-left: 0.125em;
-        padding-right: 0.25em;
-        padding-top: 0;
-        padding-bottom: 0;
-        border-top-right-radius: var(--btnRadius);
-        border-bottom-right-radius: var(--btnRadius);
-      }
-    }
-
     &.-striped {
       & .userName,
       & .full {
diff --git a/src/components/mention_link/mention_link.vue b/src/components/mention_link/mention_link.vue
index 514b7475..625eb727 100644
--- a/src/components/mention_link/mention_link.vue
+++ b/src/components/mention_link/mention_link.vue
@@ -18,8 +18,7 @@
       :class="classnames"
     >
       <button
-        class="short"
-        :class="[{ '-sublime': !highlight }, oldStyle ? 'button-unstyled' : 'button-default']"
+        class="short button-unstyled"
         @click.prevent="onClick"
       >
         <!-- eslint-disable vue/no-v-html -->
diff --git a/src/components/mentions_line/mentions_line.js b/src/components/mentions_line/mentions_line.js
index e52045ec..a4a0c724 100644
--- a/src/components/mentions_line/mentions_line.js
+++ b/src/components/mentions_line/mentions_line.js
@@ -1,6 +1,8 @@
 import MentionLink from 'src/components/mention_link/mention_link.vue'
 import { mapGetters } from 'vuex'
 
+export const MENTIONS_LIMIT = 5
+
 const MentionsLine = {
   name: 'MentionsLine',
   props: {
@@ -14,31 +16,15 @@ const MentionsLine = {
     MentionLink
   },
   computed: {
-    oldStyle () {
-      return !this.mergedConfig.mentionsNewStyle
-    },
-    limit () {
-      return 6
-    },
     mentionsComputed () {
-      return this.mentions.slice(0, this.limit)
+      return this.mentions.slice(0, MENTIONS_LIMIT)
     },
     extraMentions () {
-      return this.mentions.slice(this.limit)
+      return this.mentions.slice(MENTIONS_LIMIT)
     },
     manyMentions () {
       return this.extraMentions.length > 0
     },
-    buttonClasses () {
-      return [
-        this.oldStyle
-          ? 'button-unstyled'
-          : 'button-default -sublime',
-        this.oldStyle
-          ? '-oldStyle'
-          : '-newStyle'
-      ]
-    },
     ...mapGetters(['mergedConfig'])
   },
   methods: {
diff --git a/src/components/mentions_line/mentions_line.scss b/src/components/mentions_line/mentions_line.scss
index 90d1e0a4..222940c8 100644
--- a/src/components/mentions_line/mentions_line.scss
+++ b/src/components/mentions_line/mentions_line.scss
@@ -1,17 +1,10 @@
 .MentionsLine {
   .showMoreLess {
     white-space: normal;
+    color: var(--link);
+  }
 
-    &.-newStyle {
-      line-height: 1.5;
-      font-size: inherit;
-      display: inline-block;
-      padding-top: 0;
-      padding-bottom: 0;
-    }
-
-    &.-oldStyle {
-      color: var(--link);
-    }
+  .mention-link:not(:last-child) {
+    margin-right: 0.25em;
   }
 }
diff --git a/src/components/mentions_line/mentions_line.vue b/src/components/mentions_line/mentions_line.vue
index f4b3abb9..f375e3b0 100644
--- a/src/components/mentions_line/mentions_line.vue
+++ b/src/components/mentions_line/mentions_line.vue
@@ -25,15 +25,13 @@
         />
       </span><button
         v-if="!expanded"
-        class="showMoreLess"
-        :class="buttonClasses"
+        class="button-unstyled showMoreLess"
         @click="toggleShowMore"
       >
         {{ $t('status.plus_more', { number: extraMentions.length }) }}
       </button><button
         v-if="expanded"
-        class="showMoreLess"
-        :class="buttonClasses"
+        class="button-unstyled showMoreLess"
         @click="toggleShowMore"
       >
         {{ $t('general.show_less') }}
diff --git a/src/components/notification/notification.js b/src/components/notification/notification.js
index 4aa9affd..398bb7a9 100644
--- a/src/components/notification/notification.js
+++ b/src/components/notification/notification.js
@@ -4,6 +4,7 @@ import Status from '../status/status.vue'
 import UserAvatar from '../user_avatar/user_avatar.vue'
 import UserCard from '../user_card/user_card.vue'
 import Timeago from '../timeago/timeago.vue'
+import RichContent from 'src/components/rich_content/rich_content.jsx'
 import { isStatusNotification } from '../../services/notification_utils/notification_utils.js'
 import { highlightClass, highlightStyle } from '../../services/user_highlighter/user_highlighter.js'
 import generateProfileLink from 'src/services/user_profile_link_generator/user_profile_link_generator'
@@ -44,7 +45,8 @@ const Notification = {
     UserAvatar,
     UserCard,
     Timeago,
-    Status
+    Status,
+    RichContent
   },
   methods: {
     toggleUserExpanded () {
diff --git a/src/components/notification/notification.scss b/src/components/notification/notification.scss
index f5905560..ec291547 100644
--- a/src/components/notification/notification.scss
+++ b/src/components/notification/notification.scss
@@ -2,6 +2,8 @@
 
 // TODO Copypaste from Status, should unify it somehow
 .Notification {
+  --emoji-size: 14px;
+
   &.-muted {
     padding: 0.25em 0.6em;
     height: 1.2em;
diff --git a/src/components/notification/notification.vue b/src/components/notification/notification.vue
index 396ae0e1..eb02bed1 100644
--- a/src/components/notification/notification.vue
+++ b/src/components/notification/notification.vue
@@ -51,12 +51,14 @@
         <span class="notification-details">
           <div class="name-and-action">
             <!-- eslint-disable vue/no-v-html -->
-            <bdi
-              v-if="!!notification.from_profile.name_html"
-              class="username"
-              :title="'@'+notification.from_profile.screen_name_ui"
-              v-html="notification.from_profile.name_html"
-            />
+            <bdi v-if="!!notification.from_profile.name_html">
+              <RichContent
+                class="username"
+                :title="'@'+notification.from_profile.screen_name_ui"
+                :html="notification.from_profile.name_html"
+                :emoji="notification.from_profile.emoji"
+              />
+            </bdi>
             <!-- eslint-enable vue/no-v-html -->
             <span
               v-else
diff --git a/src/components/notifications/notifications.scss b/src/components/notifications/notifications.scss
index 2bb627a8..77b3c438 100644
--- a/src/components/notifications/notifications.scss
+++ b/src/components/notifications/notifications.scss
@@ -148,13 +148,6 @@
       max-width: 100%;
       text-overflow: ellipsis;
       white-space: nowrap;
-
-      img {
-        width: 14px;
-        height: 14px;
-        vertical-align: middle;
-        object-fit: contain
-      }
     }
 
     .timeago {
diff --git a/src/components/poll/poll.js b/src/components/poll/poll.js
index 98db5582..a69b7886 100644
--- a/src/components/poll/poll.js
+++ b/src/components/poll/poll.js
@@ -1,10 +1,14 @@
-import Timeago from '../timeago/timeago.vue'
+import Timeago from 'components/timeago/timeago.vue'
+import RichContent from 'components/rich_content/rich_content.jsx'
 import { forEach, map } from 'lodash'
 
 export default {
   name: 'Poll',
-  props: ['basePoll'],
-  components: { Timeago },
+  props: ['basePoll', 'emoji'],
+  components: {
+    Timeago,
+    RichContent
+  },
   data () {
     return {
       loading: false,
diff --git a/src/components/poll/poll.vue b/src/components/poll/poll.vue
index 187d1829..63b44e4f 100644
--- a/src/components/poll/poll.vue
+++ b/src/components/poll/poll.vue
@@ -17,8 +17,11 @@
           <span class="result-percentage">
             {{ percentageForOption(option.votes_count) }}%
           </span>
-          <!-- eslint-disable-next-line vue/no-v-html -->
-          <span v-html="option.title_html" />
+          <RichContent
+            :html="option.title_html"
+            :handle-links="false"
+            :emoji="emoji"
+          />
         </div>
         <div
           class="result-fill"
@@ -42,8 +45,11 @@
           :value="index"
         >
         <label class="option-vote">
-          <!-- eslint-disable-next-line vue/no-v-html -->
-          <div v-html="option.title_html" />
+          <RichContent
+            :html="option.title_html"
+            :handle-links="false"
+            :emoji="emoji"
+          />
         </label>
       </div>
     </div>
diff --git a/src/components/rich_content/rich_content.jsx b/src/components/rich_content/rich_content.jsx
index cd73f2e5..1353541f 100644
--- a/src/components/rich_content/rich_content.jsx
+++ b/src/components/rich_content/rich_content.jsx
@@ -4,8 +4,7 @@ import { getTagName, processTextForEmoji, getAttrs } from 'src/services/html_con
 import { convertHtmlToTree } from 'src/services/html_converter/html_tree_converter.service.js'
 import { convertHtmlToLines } from 'src/services/html_converter/html_line_converter.service.js'
 import StillImage from 'src/components/still-image/still-image.vue'
-import MentionLink from 'src/components/mention_link/mention_link.vue'
-import MentionsLine from 'src/components/mentions_line/mentions_line.vue'
+import MentionsLine, { MENTIONS_LIMIT } from 'src/components/mentions_line/mentions_line.vue'
 
 import './rich_content.scss'
 
@@ -13,12 +12,11 @@ import './rich_content.scss'
  * RichContent, The Über-powered component for rendering Post HTML.
  *
  * This takes post HTML and does multiple things to it:
- * - Converts mention links to <MentionLink>-s
- * - Removes mentions from beginning and end (hellthread style only)
+ * - Groups all mentions into <MentionsLine>, this affects all mentions regardles
+ *   of where they are (beginning/middle/end), even single mentions are converted
+ *   to a <MentionsLine> containing single <MentionLink>.
  * - Replaces emoji shortcodes with <StillImage>'d images.
  *
- * Stuff like removing mentions from beginning and end is done so that they could
- * be either replaced by collapsible <MentionsLine>  or moved to separate place.
  * There are two problems with this component's architecture:
  * 1. Parsing HTML and rendering are inseparable. Attempts to separate the two
  *    proven to be a massive overcomplication due to amount of things done here.
@@ -56,25 +54,22 @@ export default Vue.component('RichContent', {
       required: false,
       type: Boolean,
       default: false
-    },
-    hideMentions: {
-      required: false,
-      type: Boolean,
-      default: false
     }
   },
   // NEVER EVER TOUCH DATA INSIDE RENDER
   render (h) {
     // Pre-process HTML
-    const { newHtml: html, lastMentions } = preProcessPerLine(this.html, this.greentext, this.handleLinks)
-    const firstMentions = [] // Mentions that appear in the beginning of post body
+    const { newHtml: html } = preProcessPerLine(this.html, this.greentext)
+    let currentMentions = null // Current chain of mentions, we group all mentions together
+
     const lastTags = [] // Tags that appear at the end of post body
     const writtenMentions = [] // All mentions that appear in post body
+    const invisibleMentions = [] // All mentions that go beyond the limiter (see MentionsLine)
+    // to collapse too many mentions in a row
     const writtenTags = [] // All tags that appear in post body
     // unique index for vue "tag" property
     let mentionIndex = 0
     let tagsIndex = 0
-    let firstMentionReplaced = false
 
     const renderImage = (tag) => {
       return <StillImage
@@ -98,41 +93,35 @@ export default Vue.component('RichContent', {
     const renderMention = (attrs, children) => {
       const linkData = getLinkData(attrs, children, mentionIndex++)
       linkData.notifying = this.attentions.some(a => a.statusnet_profile_url === linkData.url)
-      if (!linkData.notifying) {
-        encounteredText = true
-      }
       writtenMentions.push(linkData)
-      if (!encounteredText) {
-        firstMentions.push(linkData)
-        if (!firstMentionReplaced && !this.hideMentions) {
-          firstMentionReplaced = true
-          return <MentionsLine mentions={ firstMentions } />
-        } else {
-          return ''
-        }
+      if (currentMentions === null) {
+        currentMentions = []
+      }
+      currentMentions.push(linkData)
+      if (currentMentions.length > MENTIONS_LIMIT) {
+        invisibleMentions.push(linkData)
+      }
+      if (currentMentions.length === 1) {
+        return <MentionsLine mentions={ currentMentions } />
       } else {
-        return <MentionLink
-          url={attrs.href}
-          content={flattenDeep(children).join('')}
-        />
+        return ''
       }
     }
 
-    // We stop treating mentions as "first" ones when we encounter
-    // non-whitespace text
-    let encounteredText = false
     // Processor to use with html_tree_converter
     const processItem = (item, index, array, what) => {
       // Handle text nodes - just add emoji
       if (typeof item === 'string') {
         const emptyText = item.trim() === ''
+        if (item.includes('\n')) {
+          currentMentions = null
+        }
         if (emptyText) {
-          return encounteredText ? item : item.trim()
-        }
-        if (!encounteredText) {
-          item = item.trimStart()
-          encounteredText = true
+          // don't include spaces when processing mentions - we'll include them
+          // in MentionsLine
+          return currentMentions !== null ? item.trim() : item
         }
+        currentMentions = null
         if (item.includes(':')) {
           item = ['', processTextForEmoji(
             item,
@@ -156,28 +145,25 @@ export default Vue.component('RichContent', {
         const Tag = getTagName(opener)
         const attrs = getAttrs(opener)
         switch (Tag) {
-          case 'span': // Replace last mentions class with mentionsline
-            if (attrs['class'] && attrs['class'].includes('lastMentions')) {
-              if (firstMentions.length > 1 && lastMentions.length > 1) {
-                break
-              } else {
-                return !this.hideMentions ? <MentionsLine mentions={lastMentions} /> : ''
-              }
-            } else {
-              break
-            }
+          case 'br':
+            currentMentions = null
+            break
           case 'img': // replace images with StillImage
             return renderImage(opener)
           case 'a': // replace mentions with MentionLink
             if (!this.handleLinks) break
             if (attrs['class'] && attrs['class'].includes('mention')) {
               // Handling mentions here
-              return renderMention(attrs, children, encounteredText)
+              return renderMention(attrs, children)
             } else {
               // Everything else will be handled in reverse pass
-              encounteredText = true
+              currentMentions = null
               return item // We'll handle it later
             }
+          case 'span':
+            if (this.handleLinks && attrs['class'] && attrs['class'].includes('h-card')) {
+              return ['', children.map(processItem), '']
+            }
         }
 
         if (children !== undefined) {
@@ -246,11 +232,10 @@ export default Vue.component('RichContent', {
     </span>
 
     const event = {
-      firstMentions,
-      lastMentions,
       lastTags,
       writtenMentions,
-      writtenTags
+      writtenTags,
+      invisibleMentions
     }
 
     // DO NOT MOVE TO UPDATE. BAD IDEA.
@@ -261,44 +246,46 @@ export default Vue.component('RichContent', {
 })
 
 const getLinkData = (attrs, children, index) => {
+  const stripTags = (item) => {
+    if (typeof item === 'string') {
+      return item
+    } else {
+      return item[1].map(stripTags).join('')
+    }
+  }
+  const textContent = children.map(stripTags).join('')
   return {
     index,
     url: attrs.href,
     hashtag: attrs['data-tag'],
-    content: flattenDeep(children).join('')
+    content: flattenDeep(children).join(''),
+    textContent
   }
 }
 
 /** Pre-processing HTML
  *
- * Currently this does two things:
+ * Currently this does one thing:
  * - add green/cyantexting
- * - wrap and mark last line containing only mentions as ".lastMentionsLine" for
- *   more compact hellthreads.
  *
  * @param {String} html - raw HTML to process
  * @param {Boolean} greentext - whether to enable greentexting or not
- * @param {Boolean} handleLinks - whether to handle links or not
  */
-export const preProcessPerLine = (html, greentext, handleLinks) => {
-  const lastMentions = []
+export const preProcessPerLine = (html, greentext) => {
   const greentextHandle = new Set(['p', 'div'])
 
-  let nonEmptyIndex = -1
   const lines = convertHtmlToLines(html)
-  const linesNum = lines.filter(c => c.text).length
   const newHtml = lines.reverse().map((item, index, array) => {
     // Going over each line in reverse to detect last mentions,
     // keeping non-text stuff as-is
     if (!item.text) return item
     const string = item.text
-    nonEmptyIndex += 1
 
     // Greentext stuff
     if (
       // Only if greentext is engaged
       greentext &&
-        // Only handle p's and divs. Don't want to affect blocquotes, code etc
+        // Only handle p's and divs. Don't want to affect blockquotes, code etc
         item.level.every(l => greentextHandle.has(l)) &&
         // Only if line begins with '>' or '<'
         (string.includes('&gt;') || string.includes('&lt;'))
@@ -313,80 +300,8 @@ export const preProcessPerLine = (html, greentext, handleLinks) => {
       }
     }
 
-    // Converting that line part into tree
-    const tree = convertHtmlToTree(string)
-
-    // If line has loose text, i.e. text outside a mention or a tag
-    // we won't touch mentions.
-    let hasLooseText = false
-    let mentionsNum = 0
-    const process = (item) => {
-      if (Array.isArray(item)) {
-        const [opener, children, closer] = item
-        const tag = getTagName(opener)
-        // If we have a link we probably have mentions
-        if (tag === 'a') {
-          if (!handleLinks) return [opener, children, closer]
-          const attrs = getAttrs(opener)
-          if (attrs['class'] && attrs['class'].includes('mention')) {
-            // Got mentions
-            mentionsNum++
-            return [opener, children, closer]
-          } else {
-            // Not a mention? Means we have loose text or whatever
-            hasLooseText = true
-            return [opener, children, closer]
-          }
-        } else if (tag === 'span' || tag === 'p') {
-          // For span and p we need to go deeper
-          return [opener, [...children].map(process), closer]
-        } else {
-          // Everything else equals to a loose text
-          hasLooseText = true
-          return [opener, children, closer]
-        }
-      }
-
-      if (typeof item === 'string') {
-        if (item.trim() !== '') {
-          // only meaningful strings are loose text
-          hasLooseText = true
-        }
-        return item
-      }
-    }
-
-    // We now processed our tree, now we need to mark line as lastMentions
-    const result = [...tree].map(process)
-
-    if (
-      handleLinks && // Do we handle links at all?
-        mentionsNum > 1 && // Does it have more than one mention?
-        !hasLooseText && // Don't do anything if it has something besides mentions
-        nonEmptyIndex === 0 && // Only check last (first since list is reversed) line
-        nonEmptyIndex !== linesNum - 1 // Don't do anything if there's only one line
-    ) {
-      let mentionIndex = 0
-      const process = (item) => {
-        if (Array.isArray(item)) {
-          const [opener, children] = item
-          const tag = getTagName(opener)
-          if (tag === 'a') {
-            const attrs = getAttrs(opener)
-            lastMentions.push(getLinkData(attrs, children, mentionIndex++))
-          } else if (children) {
-            children.forEach(process)
-          }
-        }
-      }
-      result.forEach(process)
-      // we DO need mentions here so that we conditionally remove them if don't
-      // have first mentions
-      return ['<span class="lastMentions">', flattenDeep(result).join(''), '</span>'].join('')
-    } else {
-      return flattenDeep(result).join('')
-    }
+    return string
   }).reverse().join('')
 
-  return { newHtml, lastMentions }
+  return { newHtml }
 }
diff --git a/src/components/rich_content/rich_content.scss b/src/components/rich_content/rich_content.scss
index 12cb9776..db08ef1e 100644
--- a/src/components/rich_content/rich_content.scss
+++ b/src/components/rich_content/rich_content.scss
@@ -49,6 +49,7 @@
   }
 
   .emoji {
+    display: inline-block;
     width: var(--emoji-size, 32px);
     height: var(--emoji-size, 32px);
   }
diff --git a/src/components/settings_modal/tabs/general_tab.vue b/src/components/settings_modal/tabs/general_tab.vue
index 71780e00..d3e71b31 100644
--- a/src/components/settings_modal/tabs/general_tab.vue
+++ b/src/components/settings_modal/tabs/general_tab.vue
@@ -41,16 +41,6 @@
             {{ $t('settings.collapse_subject') }}
           </BooleanSetting>
         </li>
-        <li>
-          <BooleanSetting path="mentionsOwnLine">
-            {{ $t('settings.mentions_new_place') }}
-          </BooleanSetting>
-        </li>
-        <li>
-          <BooleanSetting path="mentionsNewStyle">
-            {{ $t('settings.mentions_new_style') }}
-          </BooleanSetting>
-        </li>
         <li>
           <BooleanSetting path="streaming">
             {{ $t('settings.streaming') }}
diff --git a/src/components/status/status.js b/src/components/status/status.js
index 3c21cb76..ac481534 100644
--- a/src/components/status/status.js
+++ b/src/components/status/status.js
@@ -166,29 +166,22 @@ const Status = {
     muteWordHits () {
       return muteWordHits(this.status, this.muteWords)
     },
-    mentions () {
+    mentionsLine () {
+      if (!this.headTailLinks) return []
+      const writtenSet = new Set(this.headTailLinks.writtenMentions.map(_ => _.url))
       return this.status.attentions.filter(attn => {
-        return attn.screen_name !== this.replyToName &&
-          attn.screen_name !== this.status.user.screen_name
+        // no reply user
+        return attn.id !== this.status.in_reply_to_user_id &&
+          // no self-replies
+          attn.statusnet_profile_url !== this.status.user.statusnet_profile_url &&
+          // don't include if mentions is written
+          !writtenSet.has(attn.statusnet_profile_url)
       }).map(attn => ({
         url: attn.statusnet_profile_url,
         content: attn.screen_name,
         userId: attn.id
       }))
     },
-    alsoMentions () {
-      if (!this.headTailLinks) return []
-      const set = new Set(this.headTailLinks.writtenMentions.map(m => m.url))
-      return this.headTailLinks.writtenMentions.filter(mention => {
-        return !set.has(mention.url)
-      })
-    },
-    mentionsLine () {
-      return this.mentionsOwnLine ? this.mentions : this.alsoMentions
-    },
-    mentionsOwnLine () {
-      return this.mergedConfig.mentionsOwnLine
-    },
     hasMentionsLine () {
       return this.mentionsLine.length > 0
     },
diff --git a/src/components/status/status.vue b/src/components/status/status.vue
index a5f347a6..2684e415 100644
--- a/src/components/status/status.vue
+++ b/src/components/status/status.vue
@@ -306,7 +306,6 @@
             :no-heading="noHeading"
             :highlight="highlight"
             :focused="isFocused"
-            :hide-mentions="mentionsOwnLine && (isReply || true)"
             @mediaplay="addMediaPlaying($event)"
             @mediapause="removeMediaPlaying($event)"
             @parseReady="setHeadTailLinks"
diff --git a/src/components/status_body/status_body.js b/src/components/status_body/status_body.js
index 7ee965d9..f4167ac1 100644
--- a/src/components/status_body/status_body.js
+++ b/src/components/status_body/status_body.js
@@ -26,15 +26,16 @@ const StatusContent = {
     'focused',
     'noHeading',
     'fullContent',
-    'singleLine',
-    'hideMentions'
+    'singleLine'
   ],
   data () {
     return {
       showingTall: this.fullContent || (this.inConversation && this.focused),
       showingLongSubject: false,
       // not as computed because it sets the initial state which will be changed later
-      expandingSubject: !this.$store.getters.mergedConfig.collapseMessageWithSubject
+      expandingSubject: !this.$store.getters.mergedConfig.collapseMessageWithSubject,
+      postLength: this.status.text.length,
+      parseReadyDone: false
     }
   },
   computed: {
@@ -49,7 +50,7 @@ const StatusContent = {
     // Using max-height + overflow: auto for status components resulted in false positives
     // very often with japanese characters, and it was very annoying.
     tallStatus () {
-      const lengthScore = this.status.raw_html.split(/<p|<br/).length + this.status.text.length / 80
+      const lengthScore = this.status.raw_html.split(/<p|<br/).length + this.postLength / 80
       return lengthScore > 20
     },
     longSubject () {
@@ -87,8 +88,10 @@ const StatusContent = {
   },
   methods: {
     onParseReady (event) {
+      if (this.parseReadyDone) return
+      this.parseReadyDone = true
       this.$emit('parseReady', event)
-      const { writtenMentions } = event
+      const { writtenMentions, invisibleMentions } = event
       writtenMentions
         .filter(mention => !mention.notifying)
         .forEach(mention => {
@@ -99,6 +102,15 @@ const StatusContent = {
           const host = url.replace(/^https?:\/\//, '').replace(/\/.+?$/, '')
           this.$store.dispatch('fetchUserIfMissing', `${handle}@${host}`)
         })
+      /* This is a bit of a hack to make current tall status detector work
+       * with rich mentions. Invisible mentions are detected at RichContent level
+       * and also we generate plaintext version of mentions by stripping tags
+       * so here we subtract from post length by each mention that became invisible
+       * via MentionsLine
+       */
+      this.postLength = invisibleMentions.reduce((acc, mention) => {
+        return acc - mention.textContent.length - 1
+      }, this.postLength)
     },
     toggleShowMore () {
       if (this.mightHideBecauseTall) {
diff --git a/src/components/status_body/status_body.vue b/src/components/status_body/status_body.vue
index 1001508c..a088e6bc 100644
--- a/src/components/status_body/status_body.vue
+++ b/src/components/status_body/status_body.vue
@@ -48,7 +48,6 @@
           :html="status.raw_html"
           :emoji="status.emojis"
           :handle-links="true"
-          :hide-mentions="hideMentions"
           :greentext="mergedConfig.greentext"
           :attentions="status.attentions"
           @parseReady="onParseReady"
diff --git a/src/components/status_content/status_content.js b/src/components/status_content/status_content.js
index 9059642e..184f2783 100644
--- a/src/components/status_content/status_content.js
+++ b/src/components/status_content/status_content.js
@@ -31,8 +31,7 @@ const StatusContent = {
     'focused',
     'noHeading',
     'fullContent',
-    'singleLine',
-    'hideMentions'
+    'singleLine'
   ],
   computed: {
     hideAttachments () {
diff --git a/src/components/status_content/status_content.vue b/src/components/status_content/status_content.vue
index 86b3c52a..9db176f0 100644
--- a/src/components/status_content/status_content.vue
+++ b/src/components/status_content/status_content.vue
@@ -8,11 +8,13 @@
       :status="status"
       :compact="compact"
       :single-line="singleLine"
-      :hide-mentions="hideMentions"
       @parseReady="$emit('parseReady', $event)"
     >
       <div v-if="status.poll && status.poll.options">
-        <poll :base-poll="status.poll" />
+        <Poll
+          :base-poll="status.poll"
+          :emoji="status.emojis"
+        />
       </div>
 
       <gallery
diff --git a/src/components/user_card/user_card.js b/src/components/user_card/user_card.js
index 23e6358f..a453ce79 100644
--- a/src/components/user_card/user_card.js
+++ b/src/components/user_card/user_card.js
@@ -5,6 +5,7 @@ import FollowButton from '../follow_button/follow_button.vue'
 import ModerationTools from '../moderation_tools/moderation_tools.vue'
 import AccountActions from '../account_actions/account_actions.vue'
 import Select from '../select/select.vue'
+import RichContent from 'src/components/rich_content/rich_content.jsx'
 import generateProfileLink from 'src/services/user_profile_link_generator/user_profile_link_generator'
 import { mapGetters } from 'vuex'
 import { library } from '@fortawesome/fontawesome-svg-core'
@@ -118,7 +119,8 @@ export default {
     AccountActions,
     ProgressButton,
     FollowButton,
-    Select
+    Select,
+    RichContent
   },
   methods: {
     muteUser () {
diff --git a/src/components/user_card/user_card.vue b/src/components/user_card/user_card.vue
index a16f7873..794a2350 100644
--- a/src/components/user_card/user_card.vue
+++ b/src/components/user_card/user_card.vue
@@ -38,21 +38,12 @@
           </router-link>
           <div class="user-summary">
             <div class="top-line">
-              <!-- eslint-disable vue/no-v-html -->
-              <div
-                v-if="user.name_html"
+              <RichContent
                 :title="user.name"
                 class="user-name"
-                v-html="user.name_html"
+                :html="user.name"
+                :emoji="user.emoji"
               />
-              <!-- eslint-enable vue/no-v-html -->
-              <div
-                v-else
-                :title="user.name"
-                class="user-name"
-              >
-                {{ user.name }}
-              </div>
               <button
                 v-if="isOtherUser && !user.is_local"
                 :href="user.statusnet_profile_url"
@@ -255,20 +246,12 @@
           <span>{{ hideFollowersCount ? $t('user_card.hidden') : user.followers_count }}</span>
         </div>
       </div>
-      <!-- eslint-disable vue/no-v-html -->
-      <p
-        v-if="!hideBio && user.description_html"
+      <RichContent
+        v-if="!hideBio"
         class="user-card-bio"
-        @click.prevent="linkClicked"
-        v-html="user.description_html"
+        :html="user.description_html"
+        :emoji="user.emoji"
       />
-      <!-- eslint-enable vue/no-v-html -->
-      <p
-        v-else-if="!hideBio"
-        class="user-card-bio"
-      >
-        {{ user.description }}
-      </p>
     </div>
   </div>
 </template>
@@ -281,9 +264,10 @@
 .user-card {
   position: relative;
 
-  &:hover .Avatar {
+  &:hover {
     --_still-image-img-visibility: visible;
     --_still-image-canvas-visibility: hidden;
+    --_still-image-label-visibility: hidden;
   }
 
   .panel-heading {
@@ -327,12 +311,12 @@
     }
   }
 
-  p {
-    margin-bottom: 0;
-  }
-
   &-bio {
     text-align: center;
+    display: block;
+    line-height: 18px;
+    padding: 1em;
+    margin: 0;
 
     a {
       color: $fallback--link;
@@ -344,11 +328,6 @@
       vertical-align: middle;
       max-width: 100%;
       max-height: 400px;
-
-      &.emoji {
-        width: 32px;
-        height: 32px;
-      }
     }
   }
 
@@ -450,13 +429,6 @@
     // big one
     z-index: 1;
 
-    img {
-      width: 26px;
-      height: 26px;
-      vertical-align: middle;
-      object-fit: contain
-    }
-
     .top-line {
       display: flex;
     }
@@ -469,12 +441,7 @@
     margin-right: 1em;
     font-size: 15px;
 
-    img {
-      object-fit: contain;
-      height: 16px;
-      width: 16px;
-      vertical-align: middle;
-    }
+    --emoji-size: 14px;
   }
 
   .bottom-line {
diff --git a/src/components/user_profile/user_profile.js b/src/components/user_profile/user_profile.js
index c0b55a6c..7a475609 100644
--- a/src/components/user_profile/user_profile.js
+++ b/src/components/user_profile/user_profile.js
@@ -4,6 +4,7 @@ import FollowCard from '../follow_card/follow_card.vue'
 import Timeline from '../timeline/timeline.vue'
 import Conversation from '../conversation/conversation.vue'
 import TabSwitcher from 'src/components/tab_switcher/tab_switcher.js'
+import RichContent from 'src/components/rich_content/rich_content.jsx'
 import List from '../list/list.vue'
 import withLoadMore from '../../hocs/with_load_more/with_load_more'
 import { library } from '@fortawesome/fontawesome-svg-core'
@@ -164,7 +165,8 @@ const UserProfile = {
     FriendList,
     FollowCard,
     TabSwitcher,
-    Conversation
+    Conversation,
+    RichContent
   }
 }
 
diff --git a/src/components/user_profile/user_profile.vue b/src/components/user_profile/user_profile.vue
index aef897ae..726216ff 100644
--- a/src/components/user_profile/user_profile.vue
+++ b/src/components/user_profile/user_profile.vue
@@ -20,20 +20,24 @@
           :key="index"
           class="user-profile-field"
         >
-          <!-- eslint-disable vue/no-v-html -->
           <dt
             :title="user.fields_text[index].name"
             class="user-profile-field-name"
-            @click.prevent="linkClicked"
-            v-html="field.name"
-          />
+          >
+            <RichContent
+              :html="field.name"
+              :emoji="user.emoji"
+            />
+          </dt>
           <dd
             :title="user.fields_text[index].value"
             class="user-profile-field-value"
-            @click.prevent="linkClicked"
-            v-html="field.value"
-          />
-          <!-- eslint-enable vue/no-v-html -->
+          >
+            <RichContent
+              :html="field.value"
+              :emoji="user.emoji"
+            />
+          </dd>
         </dl>
       </div>
       <tab-switcher
diff --git a/src/modules/config.js b/src/modules/config.js
index db9d5ffb..bdab3f4d 100644
--- a/src/modules/config.js
+++ b/src/modules/config.js
@@ -55,8 +55,6 @@ export const defaultState = {
   interfaceLanguage: browserLocale,
   hideScopeNotice: false,
   useStreamingApi: false,
-  mentionsOwnLine: false,
-  mentionsNewStyle: false,
   sidebarRight: undefined, // instance default
   scopeCopy: undefined, // instance default
   subjectLineBehavior: undefined, // instance default
diff --git a/src/services/entity_normalizer/entity_normalizer.service.js b/src/services/entity_normalizer/entity_normalizer.service.js
index 477b861f..04bb45a4 100644
--- a/src/services/entity_normalizer/entity_normalizer.service.js
+++ b/src/services/entity_normalizer/entity_normalizer.service.js
@@ -56,16 +56,17 @@ export const parseUser = (data) => {
 
     output.emoji = data.emojis
     output.name = data.display_name
-    output.name_html = addEmojis(escape(data.display_name), data.emojis)
+    output.name_html = escape(data.display_name)
 
     output.description = data.note
-    output.description_html = addEmojis(data.note, data.emojis)
+    // TODO cleanup this shit, output.description is overriden with source data
+    output.description_html = data.note
 
     output.fields = data.fields
     output.fields_html = data.fields.map(field => {
       return {
-        name: addEmojis(escape(field.name), data.emojis),
-        value: addEmojis(field.value, data.emojis)
+        name: escape(field.name),
+        value: field.value
       }
     })
     output.fields_text = data.fields.map(field => {
@@ -240,16 +241,6 @@ export const parseAttachment = (data) => {
 
   return output
 }
-export const addEmojis = (string, emojis) => {
-  const matchOperatorsRegex = /[|\\{}()[\]^$+*?.-]/g
-  return emojis.reduce((acc, emoji) => {
-    const regexSafeShortCode = emoji.shortcode.replace(matchOperatorsRegex, '\\$&')
-    return acc.replace(
-      new RegExp(`:${regexSafeShortCode}:`, 'g'),
-      `<img src='${emoji.url}' alt=':${emoji.shortcode}:' title=':${emoji.shortcode}:' class='emoji' />`
-    )
-  }, string)
-}
 
 export const parseStatus = (data) => {
   const output = {}
@@ -301,7 +292,7 @@ export const parseStatus = (data) => {
     if (output.poll) {
       output.poll.options = (output.poll.options || []).map(field => ({
         ...field,
-        title_html: addEmojis(escape(field.title), data.emojis)
+        title_html: escape(field.title)
       }))
     }
     output.pinned = data.pinned
diff --git a/src/services/html_converter/html_line_converter.service.js b/src/services/html_converter/html_line_converter.service.js
index 74103b02..5eeaa7cb 100644
--- a/src/services/html_converter/html_line_converter.service.js
+++ b/src/services/html_converter/html_line_converter.service.js
@@ -18,7 +18,7 @@ import { getTagName } from './utility.service.js'
  * @param {Object} input - input data
  * @return {(string|{ text: string })[]} processed html in form of a list.
  */
-export const convertHtmlToLines = (html) => {
+export const convertHtmlToLines = (html = '') => {
   // Elements that are implicitly self-closing
   // https://developer.mozilla.org/en-US/docs/Glossary/empty_element
   const emptyElements = new Set([
diff --git a/src/services/html_converter/html_tree_converter.service.js b/src/services/html_converter/html_tree_converter.service.js
index 804d35d7..6a8796c4 100644
--- a/src/services/html_converter/html_tree_converter.service.js
+++ b/src/services/html_converter/html_tree_converter.service.js
@@ -19,7 +19,7 @@ import { getTagName } from './utility.service.js'
  * @param {Object} input - input data
  * @return {string} processed html
  */
-export const convertHtmlToTree = (html) => {
+export const convertHtmlToTree = (html = '') => {
   // Elements that are implicitly self-closing
   // https://developer.mozilla.org/en-US/docs/Glossary/empty_element
   const emptyElements = new Set([
diff --git a/test/unit/specs/components/rich_content.spec.js b/test/unit/specs/components/rich_content.spec.js
index fbf8973d..b29edeab 100644
--- a/test/unit/specs/components/rich_content.spec.js
+++ b/test/unit/specs/components/rich_content.spec.js
@@ -2,13 +2,19 @@ import { mount, shallowMount, createLocalVue } from '@vue/test-utils'
 import RichContent from 'src/components/rich_content/rich_content.jsx'
 
 const localVue = createLocalVue()
+const attentions = []
 
-const makeMention = (who) => `<span class="h-card"><a class="u-url mention" href="https://fake.tld/@${who}">@<span>${who}</span></a></span>`
-const stubMention = (who) => `<span class="h-card"><mentionlink-stub url="https://fake.tld/@${who}" content="@<span>${who}</span>"></mentionlink-stub></span>`
-const lastMentions = (...data) => `<span class="lastMentions">${data.join('')}</span>`
+const makeMention = (who) => {
+  attentions.push({ statusnet_profile_url: `https://fake.tld/@${who}` })
+  return `<span class="h-card"><a class="u-url mention" href="https://fake.tld/@${who}">@<span>${who}</span></a></span>`
+}
 const p = (...data) => `<p>${data.join('')}</p>`
 const compwrap = (...data) => `<span class="RichContent">${data.join('')}</span>`
-const removedMentionSpan = '<span class="h-card"></span>'
+const mentionsLine = (times) => [
+  '<mentionsline-stub mentions="',
+  new Array(times).fill('[object Object]').join(','),
+  '"></mentionsline-stub>'
+].join('')
 
 describe('RichContent', () => {
   it('renders simple post without exploding', () => {
@@ -16,7 +22,7 @@ describe('RichContent', () => {
     const wrapper = shallowMount(RichContent, {
       localVue,
       propsData: {
-        hideMentions: true,
+        attentions,
         handleLinks: true,
         greentext: true,
         emoji: [],
@@ -39,7 +45,7 @@ describe('RichContent', () => {
     const wrapper = shallowMount(RichContent, {
       localVue,
       propsData: {
-        hideMentions: true,
+        attentions,
         handleLinks: true,
         greentext: true,
         emoji: [],
@@ -50,19 +56,15 @@ describe('RichContent', () => {
     expect(wrapper.html()).to.eql(compwrap(expected))
   })
 
-  it('removes mentions from the beginning of post', () => {
+  it('replaces mention with mentionsline', () => {
     const html = p(
       makeMention('John'),
-      ' how are you doing thoday?'
-    )
-    const expected = p(
-      removedMentionSpan,
-      'how are you doing thoday?'
+      ' how are you doing today?'
     )
     const wrapper = shallowMount(RichContent, {
       localVue,
       propsData: {
-        hideMentions: true,
+        attentions,
         handleLinks: true,
         greentext: true,
         emoji: [],
@@ -70,68 +72,13 @@ describe('RichContent', () => {
       }
     })
 
-    expect(wrapper.html()).to.eql(compwrap(expected))
+    expect(wrapper.html()).to.eql(compwrap(p(
+      mentionsLine(1),
+      ' how are you doing today?'
+    )))
   })
 
-  it('replaces first mention with mentionsline if hideMentions=false', () => {
-    const html = p(
-      makeMention('John'),
-      ' how are you doing thoday?'
-    )
-    const expected = p(
-      '<span class="h-card">',
-      '<mentionsline-stub mentions="',
-      '[object Object]',
-      '"></mentionsline-stub>',
-      '</span>',
-      'how are you doing thoday?'
-    )
-    const wrapper = shallowMount(RichContent, {
-      localVue,
-      propsData: {
-        hideMentions: false,
-        handleLinks: true,
-        greentext: true,
-        emoji: [],
-        html
-      }
-    })
-
-    expect(wrapper.html()).to.eql(compwrap(expected))
-  })
-
-  it('removes mentions from the end of the hellpost (<p>)', () => {
-    const html = [
-      p('How are you doing today, fine gentlemen?'),
-      p(
-        makeMention('John'),
-        makeMention('Josh'),
-        makeMention('Jeremy')
-      )
-    ].join('')
-    const expected = [
-      p(
-        'How are you doing today, fine gentlemen?'
-      ),
-      // TODO fix this extra line somehow?
-      p()
-    ].join('')
-
-    const wrapper = shallowMount(RichContent, {
-      localVue,
-      propsData: {
-        hideMentions: true,
-        handleLinks: true,
-        greentext: true,
-        emoji: [],
-        html
-      }
-    })
-
-    expect(wrapper.html()).to.eql(compwrap(expected))
-  })
-
-  it('replaces mentions at the end of the hellpost if hideMentions=false (<p>)', () => {
+  it('replaces mentions at the end of the hellpost', () => {
     const html = [
       p('How are you doing today, fine gentlemen?'),
       p(
@@ -157,184 +104,7 @@ describe('RichContent', () => {
     const wrapper = shallowMount(RichContent, {
       localVue,
       propsData: {
-        hideMentions: false,
-        handleLinks: true,
-        greentext: true,
-        emoji: [],
-        html
-      }
-    })
-
-    expect(wrapper.html()).to.eql(compwrap(expected))
-  })
-
-  it('removes mentions from the end of the hellpost (<br>)', () => {
-    const html = [
-      'How are you doing today, fine gentlemen?',
-      [
-        makeMention('John'),
-        makeMention('Josh'),
-        makeMention('Jeremy')
-      ].join('')
-    ].join('<br>')
-    const expected = [
-      'How are you doing today, fine gentlemen?',
-      // TODO fix this extra line somehow?
-      '<br>'
-    ].join('')
-
-    const wrapper = shallowMount(RichContent, {
-      localVue,
-      propsData: {
-        hideMentions: true,
-        handleLinks: true,
-        greentext: true,
-        emoji: [],
-        html
-      }
-    })
-
-    expect(wrapper.html()).to.eql(compwrap(expected))
-  })
-
-  it('removes mentions from the end of the hellpost (\\n)', () => {
-    const html = [
-      'How are you doing today, fine gentlemen?',
-      [
-        makeMention('John'),
-        makeMention('Josh'),
-        makeMention('Jeremy')
-      ].join('')
-    ].join('\n')
-    const expected = [
-      'How are you doing today, fine gentlemen?',
-      // TODO fix this extra line somehow?
-      ''
-    ].join('\n')
-
-    const wrapper = shallowMount(RichContent, {
-      localVue,
-      propsData: {
-        hideMentions: true,
-        handleLinks: true,
-        greentext: true,
-        emoji: [],
-        html
-      }
-    })
-
-    expect(wrapper.html()).to.eql(compwrap(expected))
-  })
-
-  it('Does not remove mentions in the middle or at the end of text string', () => {
-    const html = [
-      [
-        makeMention('Jack'),
-        'let\'s meet up with ',
-        makeMention('Janet')
-      ].join(''),
-      [
-        'cc: ',
-        makeMention('John'),
-        makeMention('Josh'),
-        makeMention('Jeremy')
-      ].join('')
-    ].join('\n')
-    const expected = [
-      [
-        removedMentionSpan,
-        'let\'s meet up with ',
-        stubMention('Janet')
-      ].join(''),
-      [
-        'cc: ',
-        stubMention('John'),
-        stubMention('Josh'),
-        stubMention('Jeremy')
-      ].join('')
-    ].join('\n')
-
-    const wrapper = shallowMount(RichContent, {
-      localVue,
-      propsData: {
-        hideMentions: true,
-        handleLinks: true,
-        greentext: true,
-        emoji: [],
-        html
-      }
-    })
-
-    expect(wrapper.html()).to.eql(compwrap(expected))
-  })
-
-  it('removes mentions from the end if there\'s only one first mention', () => {
-    const html = [
-      p(
-        makeMention('Todd'),
-        'so anyway you are wrong'
-      ),
-      p(
-        makeMention('Tom'),
-        makeMention('Trace'),
-        makeMention('Theodor')
-      )
-    ].join('')
-    const expected = [
-      p(
-        removedMentionSpan,
-        'so anyway you are wrong'
-      ),
-      // TODO fix this extra line somehow?
-      p()
-    ].join('')
-
-    const wrapper = shallowMount(RichContent, {
-      localVue,
-      propsData: {
-        hideMentions: true,
-        handleLinks: true,
-        greentext: true,
-        emoji: [],
-        html
-      }
-    })
-
-    expect(wrapper.html()).to.eql(compwrap(expected))
-  })
-
-  it('does not remove mentions from the end if there\'s more than one first mention', () => {
-    const html = [
-      p(
-        makeMention('Zacharie'),
-        makeMention('Zinaide'),
-        'you guys have cool names, and so do these guys: '
-      ),
-      p(
-        makeMention('Watson'),
-        makeMention('Wallace'),
-        makeMention('Wakamoto')
-      )
-    ].join('')
-    const expected = [
-      p(
-        removedMentionSpan,
-        removedMentionSpan,
-        'you guys have cool names, and so do these guys: '
-      ),
-      p(
-        lastMentions(
-          stubMention('Watson'),
-          stubMention('Wallace'),
-          stubMention('Wakamoto')
-        )
-      )
-    ].join('')
-
-    const wrapper = shallowMount(RichContent, {
-      localVue,
-      propsData: {
-        hideMentions: true,
+        attentions,
         handleLinks: true,
         greentext: true,
         emoji: [],
@@ -362,7 +132,7 @@ describe('RichContent', () => {
     const wrapper = shallowMount(RichContent, {
       localVue,
       propsData: {
-        hideMentions: true,
+        attentions,
         handleLinks: false,
         greentext: true,
         emoji: [],
@@ -386,7 +156,7 @@ describe('RichContent', () => {
     const wrapper = shallowMount(RichContent, {
       localVue,
       propsData: {
-        hideMentions: true,
+        attentions,
         handleLinks: false,
         greentext: true,
         emoji: [],
@@ -406,7 +176,7 @@ describe('RichContent', () => {
     const wrapper = shallowMount(RichContent, {
       localVue,
       propsData: {
-        hideMentions: true,
+        attentions,
         handleLinks: false,
         greentext: false,
         emoji: [],
@@ -427,7 +197,7 @@ describe('RichContent', () => {
     const wrapper = shallowMount(RichContent, {
       localVue,
       propsData: {
-        hideMentions: true,
+        attentions,
         handleLinks: false,
         greentext: false,
         emoji: [{ url: 'about:blank', shortcode: 'spurdo' }],
@@ -444,7 +214,7 @@ describe('RichContent', () => {
     const wrapper = shallowMount(RichContent, {
       localVue,
       propsData: {
-        hideMentions: true,
+        attentions,
         handleLinks: false,
         greentext: false,
         emoji: [],
@@ -464,7 +234,7 @@ describe('RichContent', () => {
     ].join('\n')
     const expected = [
       '<span class="greentext">&gt;quote</span>',
-      stubMention('lol'),
+      mentionsLine(1),
       '<span class="greentext">&gt;quote</span>',
       '<span class="greentext">&gt;quote</span>'
     ].join('\n')
@@ -472,6 +242,7 @@ describe('RichContent', () => {
     const wrapper = shallowMount(RichContent, {
       localVue,
       propsData: {
+        attentions,
         handleLinks: true,
         greentext: true,
         emoji: [],
@@ -496,127 +267,14 @@ describe('RichContent', () => {
     const expected = [
       'Bruh',
       'Bruh',
-      [
-        stubMention('foo'),
-        stubMention('bar'),
-        stubMention('baz')
-      ].join(''),
+      mentionsLine(3),
       'Bruh'
     ].join('<br>')
 
     const wrapper = shallowMount(RichContent, {
       localVue,
       propsData: {
-        hideMentions: true,
-        handleLinks: true,
-        greentext: true,
-        emoji: [],
-        html
-      }
-    })
-
-    expect(wrapper.html()).to.eql(compwrap(expected))
-  })
-
-  it('Don\'t remove last mention if it\'s the only one', () => {
-    const html = [
-      'Bruh',
-      'Bruh',
-      makeMention('foo'),
-      makeMention('bar'),
-      makeMention('baz')
-    ].join('<br>')
-    const expected = [
-      'Bruh',
-      'Bruh',
-      stubMention('foo'),
-      stubMention('bar'),
-      stubMention('baz')
-    ].join('<br>')
-
-    const wrapper = shallowMount(RichContent, {
-      localVue,
-      propsData: {
-        hideMentions: true,
-        handleLinks: true,
-        greentext: true,
-        emoji: [],
-        html
-      }
-    })
-
-    expect(wrapper.html()).to.eql(compwrap(expected))
-  })
-
-  it('Don\'t remove last mentions if there are more than one first mention - remove first instead', () => {
-    const html = [
-      [
-        makeMention('foo'),
-        makeMention('bar')
-      ].join(' '),
-      'Bruh',
-      'Bruh',
-      [
-        makeMention('foo'),
-        makeMention('bar'),
-        makeMention('baz')
-      ].join(' ')
-    ].join('\n')
-
-    const expected = [
-      [
-        removedMentionSpan,
-        removedMentionSpan,
-        'Bruh' // Due to trim we remove extra newline
-      ].join(''),
-      'Bruh',
-      lastMentions([
-        stubMention('foo'),
-        stubMention('bar'),
-        stubMention('baz')
-      ].join(' '))
-    ].join('\n')
-
-    const wrapper = shallowMount(RichContent, {
-      localVue,
-      propsData: {
-        hideMentions: true,
-        handleLinks: true,
-        greentext: true,
-        emoji: [],
-        html
-      }
-    })
-
-    expect(wrapper.html()).to.eql(compwrap(expected))
-  })
-
-  it('Remove last mentions if there\'s just one first mention - remove all', () => {
-    const html = [
-      [
-        makeMention('foo')
-      ].join(' '),
-      'Bruh',
-      'Bruh',
-      [
-        makeMention('foo'),
-        makeMention('bar'),
-        makeMention('baz')
-      ].join(' ')
-    ].join('\n')
-
-    const expected = [
-      [
-        removedMentionSpan,
-        'Bruh' // Due to trim we remove extra newline
-      ].join(''),
-      'Bruh\n' // Can't remove this one yet
-    ].join('\n')
-
-    const wrapper = shallowMount(RichContent, {
-      localVue,
-      propsData: {
-        hideMentions: true,
+        attentions,
         handleLinks: true,
         greentext: true,
         emoji: [],
@@ -652,7 +310,7 @@ describe('RichContent', () => {
     const wrapper = shallowMount(RichContent, {
       localVue,
       propsData: {
-        hideMentions: true,
+        attentions,
         handleLinks: true,
         greentext: true,
         emoji: [],
@@ -664,53 +322,7 @@ describe('RichContent', () => {
   })
 
   it('rich contents of a mention are handled properly', () => {
-    const html = [
-      p(
-        'Testing'
-      ),
-      p(
-        '<a href="lol" class="mention">',
-        '<span>',
-        'https://</span>',
-        '<span>',
-        'lol.tld/</span>',
-        '<span>',
-        '</span>',
-        '</a>'
-      )
-    ].join('')
-    const expected = [
-      p(
-        'Testing'
-      ),
-      p(
-        '<mentionlink-stub url="lol" content="',
-        '<span>',
-        'https://</span>',
-        '<span>',
-        'lol.tld/</span>',
-        '<span>',
-        '</span>',
-        '">',
-        '</mentionlink-stub>'
-      )
-    ].join('')
-
-    const wrapper = shallowMount(RichContent, {
-      localVue,
-      propsData: {
-        hideMentions: false,
-        handleLinks: true,
-        greentext: true,
-        emoji: [],
-        html
-      }
-    })
-
-    expect(wrapper.html()).to.eql(compwrap(expected))
-  })
-
-  it('rich contents of a mention in beginning are handled properly', () => {
+    attentions.push({ statusnet_profile_url: 'lol' })
     const html = [
       p(
         '<a href="lol" class="mention">',
@@ -729,16 +341,19 @@ describe('RichContent', () => {
     const expected = [
       p(
         '<span class="MentionsLine">',
-        '<mentionlink-stub content="',
+        '<span class="MentionLink mention-link">',
+        '<a href="lol" target="_blank" class="original">',
         '<span>',
         'https://</span>',
         '<span>',
         'lol.tld/</span>',
         '<span>',
         '</span>',
-        '" url="lol" class="mention-link">',
-        '</mentionlink-stub>',
-        '<!---->', // v-if placeholder
+        '</a>',
+        ' ',
+        '<!---->', // v-if placeholder, mentionlink's "new" (i.e. rich) display
+        '</span>',
+        '<!---->', // v-if placeholder, mentionsline's extra mentions and stuff
         '</span>'
       ),
       p(
@@ -748,11 +363,8 @@ describe('RichContent', () => {
 
     const wrapper = mount(RichContent, {
       localVue,
-      stubs: {
-        MentionLink: true
-      },
       propsData: {
-        hideMentions: false,
+        attentions,
         handleLinks: true,
         greentext: true,
         emoji: [],
@@ -796,7 +408,7 @@ describe('RichContent', () => {
     const wrapper = shallowMount(RichContent, {
       localVue,
       propsData: {
-        hideMentions: false,
+        attentions,
         handleLinks: true,
         greentext: true,
         emoji: [],
@@ -806,4 +418,63 @@ describe('RichContent', () => {
 
     expect(wrapper.html()).to.eql(compwrap(expected))
   })
+
+  it.skip('[INFORMATIVE] Performance testing, 10 000 simple posts', () => {
+    const amount = 20
+
+    const onePost = p(
+      makeMention('Lain'),
+      makeMention('Lain'),
+      makeMention('Lain'),
+      makeMention('Lain'),
+      makeMention('Lain'),
+      makeMention('Lain'),
+      makeMention('Lain'),
+      makeMention('Lain'),
+      makeMention('Lain'),
+      makeMention('Lain'),
+      ' i just landed in l a where are you'
+    )
+
+    const TestComponent = {
+      template: `
+      <div v-if="!vhtml">
+        ${new Array(amount).fill(`<RichContent html="${onePost}" :greentext="true" :handleLinks="handeLinks" :emoji="[]" :attentions="attentions"/>`)}
+      </div>
+      <div v-else="vhtml">
+        ${new Array(amount).fill(`<div v-html="${onePost}"/>`)}
+      </div>
+      `,
+      props: ['handleLinks', 'attentions', 'vhtml']
+    }
+    console.log(1)
+
+    const ptest = (handleLinks, vhtml) => {
+      const t0 = performance.now()
+
+      const wrapper = mount(TestComponent, {
+        localVue,
+        propsData: {
+          attentions,
+          handleLinks,
+          vhtml
+        }
+      })
+
+      const t1 = performance.now()
+
+      wrapper.destroy()
+
+      const t2 = performance.now()
+
+      return `Mount: ${t1 - t0}ms, destroy: ${t2 - t1}ms, avg ${(t1 - t0) / amount}ms - ${(t2 - t1) / amount}ms per item`
+    }
+
+    console.log(`${amount} items with links handling:`)
+    console.log(ptest(true))
+    console.log(`${amount} items without links handling:`)
+    console.log(ptest(false))
+    console.log(`${amount} items plain v-html:`)
+    console.log(ptest(false, true))
+  })
 })
diff --git a/test/unit/specs/services/entity_normalizer/entity_normalizer.spec.js b/test/unit/specs/services/entity_normalizer/entity_normalizer.spec.js
index 8a5a6ef9..03fb32c9 100644
--- a/test/unit/specs/services/entity_normalizer/entity_normalizer.spec.js
+++ b/test/unit/specs/services/entity_normalizer/entity_normalizer.spec.js
@@ -1,4 +1,4 @@
-import { parseStatus, parseUser, parseNotification, addEmojis, parseLinkHeaderPagination } from '../../../../../src/services/entity_normalizer/entity_normalizer.service.js'
+import { parseStatus, parseUser, parseNotification, parseLinkHeaderPagination } from '../../../../../src/services/entity_normalizer/entity_normalizer.service.js'
 import mastoapidata from '../../../../fixtures/mastoapi.json'
 import qvitterapidata from '../../../../fixtures/statuses.json'
 
@@ -244,35 +244,6 @@ describe('API Entities normalizer', () => {
       expect(parseUser(remote)).to.have.property('is_local', false)
     })
 
-    it('adds emojis to user name', () => {
-      const user = makeMockUserMasto({ emojis: makeMockEmojiMasto(), display_name: 'The :thinking: thinker' })
-
-      const parsedUser = parseUser(user)
-
-      expect(parsedUser).to.have.property('name_html').that.contains('<img')
-    })
-
-    it('adds emojis to user bio', () => {
-      const user = makeMockUserMasto({ emojis: makeMockEmojiMasto(), note: 'Hello i like to :thinking: a lot' })
-
-      const parsedUser = parseUser(user)
-
-      expect(parsedUser).to.have.property('description_html').that.contains('<img')
-    })
-
-    it('adds emojis to user profile fields', () => {
-      const user = makeMockUserMasto({ emojis: makeMockEmojiMasto(), fields: [{ name: ':thinking:', value: ':image:' }] })
-
-      const parsedUser = parseUser(user)
-
-      expect(parsedUser).to.have.property('fields_html').to.be.an('array')
-
-      const field = parsedUser.fields_html[0]
-
-      expect(field).to.have.property('name').that.contains('<img')
-      expect(field).to.have.property('value').that.contains('<img')
-    })
-
     it('removes html tags from user profile fields', () => {
       const user = makeMockUserMasto({ emojis: makeMockEmojiMasto(), fields: [{ name: 'user', value: '<a rel="me" href="https://example.com/@user">@user</a>' }] })
 
@@ -338,41 +309,6 @@ describe('API Entities normalizer', () => {
     })
   })
 
-  describe('MastoAPI emoji adder', () => {
-    const emojis = makeMockEmojiMasto()
-    const imageHtml = '<img src="https://example.com/image.png" alt=":image:" title=":image:" class="emoji" />'
-      .replace(/"/g, '\'')
-    const thinkHtml = '<img src="https://example.com/think.png" alt=":thinking:" title=":thinking:" class="emoji" />'
-      .replace(/"/g, '\'')
-
-    it('correctly replaces shortcodes in supplied string', () => {
-      const result = addEmojis('This post has :image: emoji and :thinking: emoji', emojis)
-      expect(result).to.include(thinkHtml)
-      expect(result).to.include(imageHtml)
-    })
-
-    it('handles consecutive emojis correctly', () => {
-      const result = addEmojis('Lelel emoji spam :thinking::thinking::thinking::thinking:', emojis)
-      expect(result).to.include(thinkHtml + thinkHtml + thinkHtml + thinkHtml)
-    })
-
-    it('Doesn\'t replace nonexistent emojis', () => {
-      const result = addEmojis('Admin add the :tenshi: emoji', emojis)
-      expect(result).to.equal('Admin add the :tenshi: emoji')
-    })
-
-    it('Doesn\'t blow up on regex special characters', () => {
-      const emojis = makeMockEmojiMasto([{
-        shortcode: 'c++'
-      }, {
-        shortcode: '[a-z] {|}*'
-      }])
-      const result = addEmojis('This post has :c++: emoji and :[a-z] {|}*: emoji', emojis)
-      expect(result).to.include('title=\':c++:\'')
-      expect(result).to.include('title=\':[a-z] {|}*:\'')
-    })
-  })
-
   describe('Link header pagination', () => {
     it('Parses min and max ids as integers', () => {
       const linkHeader = '<https://example.com/api/v1/notifications?max_id=861676>; rel="next", <https://example.com/api/v1/notifications?min_id=861741>; rel="prev"'