diff --git a/lib/pleroma/html.ex b/lib/pleroma/html.ex
index ab62dd1da..878fac28c 100644
--- a/lib/pleroma/html.ex
+++ b/lib/pleroma/html.ex
@@ -12,17 +12,19 @@ def get_scrubbers() do
     |> get_scrubbers
   end
 
-  def filter_tags(html, scrubber) do
-    html |> Scrubber.scrub(scrubber)
-  end
-
-  def filter_tags(html) do
+  def filter_tags(html, nil) do
     get_scrubbers()
     |> Enum.reduce(html, fn scrubber, html ->
       filter_tags(html, scrubber)
     end)
   end
 
+  def filter_tags(html, scrubber) do
+    html |> Scrubber.scrub(scrubber)
+  end
+
+  def filter_tags(html), do: filter_tags(html, nil)
+
   def strip_tags(html) do
     html |> Scrubber.scrub(Scrubber.StripTags)
   end
diff --git a/lib/pleroma/user.ex b/lib/pleroma/user.ex
index e3e6aa0d8..487bfce32 100644
--- a/lib/pleroma/user.ex
+++ b/lib/pleroma/user.ex
@@ -669,6 +669,12 @@ def delete(%User{} = user) do
     :ok
   end
 
+  def html_filter_policy(%User{info: %{"no_rich_text" => true}}) do
+    Pleroma.HTML.Scrubber.TwitterText
+  end
+
+  def html_filter_policy(_), do: nil
+
   def get_or_fetch_by_ap_id(ap_id) do
     user = get_by_ap_id(ap_id)
 
diff --git a/lib/pleroma/web/mastodon_api/mastodon_api_controller.ex b/lib/pleroma/web/mastodon_api/mastodon_api_controller.ex
index 3d292182d..391a79885 100644
--- a/lib/pleroma/web/mastodon_api/mastodon_api_controller.ex
+++ b/lib/pleroma/web/mastodon_api/mastodon_api_controller.ex
@@ -98,7 +98,7 @@ def update_credentials(%{assigns: %{user: user}} = conn, params) do
         CommonAPI.update(user)
       end
 
-      json(conn, AccountView.render("account.json", %{user: user}))
+      json(conn, AccountView.render("account.json", %{user: user, for: user}))
     else
       _e ->
         conn
@@ -108,13 +108,13 @@ def update_credentials(%{assigns: %{user: user}} = conn, params) do
   end
 
   def verify_credentials(%{assigns: %{user: user}} = conn, _) do
-    account = AccountView.render("account.json", %{user: user})
+    account = AccountView.render("account.json", %{user: user, for: user})
     json(conn, account)
   end
 
-  def user(conn, %{"id" => id}) do
+  def user(%{assigns: %{user: for_user}} = conn, %{"id" => id}) do
     with %User{} = user <- Repo.get(User, id) do
-      account = AccountView.render("account.json", %{user: user})
+      account = AccountView.render("account.json", %{user: user, for: for_user})
       json(conn, account)
     else
       _e ->
@@ -588,7 +588,7 @@ def follow(%{assigns: %{user: follower}} = conn, %{"uri" => uri}) do
     with %User{} = followed <- Repo.get_by(User, nickname: uri),
          {:ok, follower} <- User.maybe_direct_follow(follower, followed),
          {:ok, _activity} <- ActivityPub.follow(follower, followed) do
-      render(conn, AccountView, "account.json", %{user: followed})
+      render(conn, AccountView, "account.json", %{user: followed, for: follower})
     else
       {:error, message} ->
         conn
@@ -858,7 +858,9 @@ def index(%{assigns: %{user: user}} = conn, _params) do
 
     if user && token do
       mastodon_emoji = mastodonized_emoji()
-      accounts = Map.put(%{}, user.id, AccountView.render("account.json", %{user: user}))
+
+      accounts =
+        Map.put(%{}, user.id, AccountView.render("account.json", %{user: user, for: user}))
 
       initial_state =
         %{
@@ -1038,7 +1040,7 @@ def render_notification(user, %{id: id, activity: activity, inserted_at: created
           id: id,
           type: "mention",
           created_at: created_at,
-          account: AccountView.render("account.json", %{user: actor}),
+          account: AccountView.render("account.json", %{user: actor, for: user}),
           status: StatusView.render("status.json", %{activity: activity, for: user})
         }
 
@@ -1049,7 +1051,7 @@ def render_notification(user, %{id: id, activity: activity, inserted_at: created
           id: id,
           type: "favourite",
           created_at: created_at,
-          account: AccountView.render("account.json", %{user: actor}),
+          account: AccountView.render("account.json", %{user: actor, for: user}),
           status: StatusView.render("status.json", %{activity: liked_activity, for: user})
         }
 
@@ -1060,7 +1062,7 @@ def render_notification(user, %{id: id, activity: activity, inserted_at: created
           id: id,
           type: "reblog",
           created_at: created_at,
-          account: AccountView.render("account.json", %{user: actor}),
+          account: AccountView.render("account.json", %{user: actor, for: user}),
           status: StatusView.render("status.json", %{activity: announced_activity, for: user})
         }
 
@@ -1069,7 +1071,7 @@ def render_notification(user, %{id: id, activity: activity, inserted_at: created
           id: id,
           type: "follow",
           created_at: created_at,
-          account: AccountView.render("account.json", %{user: actor})
+          account: AccountView.render("account.json", %{user: actor, for: user})
         }
 
       _ ->
diff --git a/lib/pleroma/web/mastodon_api/views/account_view.ex b/lib/pleroma/web/mastodon_api/views/account_view.ex
index 3c8f93486..96795c420 100644
--- a/lib/pleroma/web/mastodon_api/views/account_view.ex
+++ b/lib/pleroma/web/mastodon_api/views/account_view.ex
@@ -10,7 +10,7 @@ def render("accounts.json", %{users: users} = opts) do
     render_many(users, AccountView, "account.json", opts)
   end
 
-  def render("account.json", %{user: user}) do
+  def render("account.json", %{user: user} = opts) do
     image = User.avatar_url(user) |> MediaProxy.url()
     header = User.banner_url(user) |> MediaProxy.url()
     user_info = User.user_info(user)
@@ -33,6 +33,8 @@ def render("account.json", %{user: user}) do
       |> Enum.filter(fn %{"type" => t} -> t == "PropertyValue" end)
       |> Enum.map(fn fields -> Map.take(fields, ["name", "value"]) end)
 
+    bio = HTML.filter_tags(user.bio, User.html_filter_policy(opts[:for]))
+
     %{
       id: to_string(user.id),
       username: username_from_nickname(user.nickname),
@@ -43,7 +45,7 @@ def render("account.json", %{user: user}) do
       followers_count: user_info.follower_count,
       following_count: user_info.following_count,
       statuses_count: user_info.note_count,
-      note: HTML.filter_tags(user.bio) || "",
+      note: bio || "",
       url: user.ap_id,
       avatar: image,
       avatar_static: image,
diff --git a/lib/pleroma/web/mastodon_api/views/status_view.ex b/lib/pleroma/web/mastodon_api/views/status_view.ex
index ffc105196..ef46ba4fc 100644
--- a/lib/pleroma/web/mastodon_api/views/status_view.ex
+++ b/lib/pleroma/web/mastodon_api/views/status_view.ex
@@ -122,6 +122,10 @@ def render("status.json", %{activity: %{data: %{"object" => object}} = activity}
         %{shortcode: name, url: url, static_url: url, visible_in_picker: false}
       end)
 
+    content =
+      render_content(object)
+      |> HTML.filter_tags(User.html_filter_policy(opts[:for]))
+
     %{
       id: to_string(activity.id),
       uri: object["id"],
@@ -130,7 +134,7 @@ def render("status.json", %{activity: %{data: %{"object" => object}} = activity}
       in_reply_to_id: reply_to && to_string(reply_to.id),
       in_reply_to_account_id: reply_to_user && to_string(reply_to_user.id),
       reblog: nil,
-      content: render_content(object),
+      content: content,
       created_at: created_at,
       reblogs_count: announcement_count,
       replies_count: 0,
@@ -224,7 +228,7 @@ def render_content(%{"type" => "Video"} = object) do
         object["content"]
       end
 
-    HTML.filter_tags(content)
+    content
   end
 
   def render_content(%{"type" => "Article"} = object) do
@@ -237,10 +241,8 @@ def render_content(%{"type" => "Article"} = object) do
         object["content"]
       end
 
-    HTML.filter_tags(content)
+    content
   end
 
-  def render_content(object) do
-    HTML.filter_tags(object["content"])
-  end
+  def render_content(object), do: object["content"]
 end
diff --git a/lib/pleroma/web/twitter_api/representers/activity_representer.ex b/lib/pleroma/web/twitter_api/representers/activity_representer.ex
index 5c4eed671..b21bbb205 100644
--- a/lib/pleroma/web/twitter_api/representers/activity_representer.ex
+++ b/lib/pleroma/web/twitter_api/representers/activity_representer.ex
@@ -168,7 +168,7 @@ def to_map(
     {summary, content} = ActivityView.render_content(object)
 
     html =
-      HTML.filter_tags(content)
+      HTML.filter_tags(content, User.html_filter_policy(opts[:for]))
       |> Formatter.emojify(object["emoji"])
 
     video =
diff --git a/lib/pleroma/web/twitter_api/twitter_api_controller.ex b/lib/pleroma/web/twitter_api/twitter_api_controller.ex
index b3a56b27e..cd2bb5b57 100644
--- a/lib/pleroma/web/twitter_api/twitter_api_controller.ex
+++ b/lib/pleroma/web/twitter_api/twitter_api_controller.ex
@@ -443,6 +443,20 @@ def update_profile(%{assigns: %{user: user}} = conn, params) do
         user
       end
 
+    user =
+      if no_rich_text = params["no_rich_text"] do
+        with no_rich_text <- no_rich_text == "true",
+             new_info <- Map.put(user.info, "no_rich_text", no_rich_text),
+             change <- User.info_changeset(user, %{info: new_info}),
+             {:ok, user} <- User.update_and_set_cache(change) do
+          user
+        else
+          _e -> user
+        end
+      else
+        user
+      end
+
     user =
       if default_scope = params["default_scope"] do
         with new_info <- Map.put(user.info, "default_scope", default_scope),
diff --git a/lib/pleroma/web/twitter_api/views/activity_view.ex b/lib/pleroma/web/twitter_api/views/activity_view.ex
index 666a35a24..b9fd062d6 100644
--- a/lib/pleroma/web/twitter_api/views/activity_view.ex
+++ b/lib/pleroma/web/twitter_api/views/activity_view.ex
@@ -233,7 +233,7 @@ def render(
     {summary, content} = render_content(object)
 
     html =
-      HTML.filter_tags(content)
+      HTML.filter_tags(content, User.html_filter_policy(opts[:for]))
       |> Formatter.emojify(object["emoji"])
 
     %{
diff --git a/lib/pleroma/web/twitter_api/views/user_view.ex b/lib/pleroma/web/twitter_api/views/user_view.ex
index f2641047f..cec9e11a0 100644
--- a/lib/pleroma/web/twitter_api/views/user_view.ex
+++ b/lib/pleroma/web/twitter_api/views/user_view.ex
@@ -40,7 +40,7 @@ def render("user.json", %{user: user = %User{}} = assigns) do
     data = %{
       "created_at" => user.inserted_at |> Utils.format_naive_asctime(),
       "description" => HTML.strip_tags((user.bio || "") |> String.replace("<br>", "\n")),
-      "description_html" => HTML.filter_tags(user.bio),
+      "description_html" => HTML.filter_tags(user.bio, User.html_filter_policy(assigns[:for])),
       "favourites_count" => 0,
       "followers_count" => user_info[:follower_count],
       "following" => following,
diff --git a/test/user_test.exs b/test/user_test.exs
index 58fe6eeda..4b0f0739e 100644
--- a/test/user_test.exs
+++ b/test/user_test.exs
@@ -526,4 +526,18 @@ test "insert or update a user from given data" do
 
     assert {:ok, %User{}} = User.insert_or_update_user(data)
   end
+
+  describe "per-user rich-text filtering" do
+    test "html_filter_policy returns nil when rich-text is enabled" do
+      user = insert(:user)
+
+      assert nil == User.html_filter_policy(user)
+    end
+
+    test "html_filter_policy returns TwitterText scrubber when rich-text is disabled" do
+      user = insert(:user, %{info: %{"no_rich_text" => true}})
+
+      assert Pleroma.HTML.Scrubber.TwitterText == User.html_filter_policy(user)
+    end
+  end
 end