diff --git a/config/config.exs b/config/config.exs
index acf3b5c96..09dd9e786 100644
--- a/config/config.exs
+++ b/config/config.exs
@@ -645,6 +645,15 @@
 
 config :pleroma, :static_fe, enabled: false
 
+# Example of frontend configuration
+# This example will make us serve the primary frontend from the
+# `/frontends/pleroma/develop` folder in your instance static directory.
+#
+# With no frontend configuration, the bundled files from the `static` directory will
+# be used.
+#
+# config :pleroma, :frontends, primary: %{"name" => "pleroma", "ref" => "develop"}
+
 config :pleroma, :web_cache_ttl,
   activity_pub: nil,
   activity_pub_question: 30_000
diff --git a/config/description.exs b/config/description.exs
index c303fc878..91261c1e1 100644
--- a/config/description.exs
+++ b/config/description.exs
@@ -3481,5 +3481,30 @@
         suggestions: ["s3.eu-central-1.amazonaws.com"]
       }
     ]
+  },
+  %{
+    group: :pleroma,
+    key: :frontends,
+    type: :group,
+    description: "Installed frontends management",
+    children: [
+      %{
+        key: :primary,
+        type: :map,
+        description: "Primary frontend, the one that is served for all pages by default",
+        children: [
+          %{
+            key: "name",
+            type: :string,
+            description: "Name of the installed primary frontend"
+          },
+          %{
+            key: "ref",
+            type: :string,
+            description: "reference of the installed primary frontend to be used"
+          }
+        ]
+      }
+    ]
   }
 ]
diff --git a/docs/configuration/cheatsheet.md b/docs/configuration/cheatsheet.md
index 5e50f1ba9..2a25a024a 100644
--- a/docs/configuration/cheatsheet.md
+++ b/docs/configuration/cheatsheet.md
@@ -1046,3 +1046,25 @@ Note: setting `restrict_unauthenticated/timelines/local` to `true` has no practi
 Control favicons for instances.
 
 * `enabled`: Allow/disallow displaying and getting instances favicons
+
+## Frontend management
+
+Frontends in Pleroma are swappable - you can specify which one to use here.
+
+For now, you can set a frontend with the key `primary` and the options of `name` and `ref`. This will then make Pleroma serve the frontend from a folder constructed by concatenating the instance static path, `frontends` and the name and ref.
+
+The key `primary` refers to the frontend that will be served by default for general requests. In the future, other frontends like the admin frontend will also be configurable here.
+
+If you don't set anything here, the bundled frontend will be used.
+
+Example:
+
+```
+config :pleroma, :frontends,
+  primary: %{
+    "name" => "pleroma",
+    "ref" => "stable"
+  }
+```
+
+This would serve the frontend from the the folder at `$instance_static/frontends/pleroma/stable`. You have to copy the frontend into this folder yourself. You can choose the name and ref any way you like, but they will be used by mix tasks to automate installation in the future, the name referring to the project and the ref referring to a commit.
diff --git a/lib/pleroma/plugs/frontend_static.ex b/lib/pleroma/plugs/frontend_static.ex
new file mode 100644
index 000000000..f549ca75f
--- /dev/null
+++ b/lib/pleroma/plugs/frontend_static.ex
@@ -0,0 +1,54 @@
+# Pleroma: A lightweight social networking server
+# Copyright © 2017-2020 Pleroma Authors <https://pleroma.social/>
+# SPDX-License-Identifier: AGPL-3.0-only
+
+defmodule Pleroma.Plugs.FrontendStatic do
+  require Pleroma.Constants
+
+  @moduledoc """
+  This is a shim to call `Plug.Static` but with runtime `from` configuration`. It dispatches to the different frontends.
+  """
+  @behaviour Plug
+
+  def file_path(path, frontend_type \\ :primary) do
+    if configuration = Pleroma.Config.get([:frontends, frontend_type]) do
+      instance_static_path = Pleroma.Config.get([:instance, :static_dir], "instance/static")
+
+      Path.join([
+        instance_static_path,
+        "frontends",
+        configuration["name"],
+        configuration["ref"],
+        path
+      ])
+    else
+      nil
+    end
+  end
+
+  def init(opts) do
+    opts
+    |> Keyword.put(:from, "__unconfigured_frontend_static_plug")
+    |> Plug.Static.init()
+  end
+
+  def call(conn, opts) do
+    frontend_type = Map.get(opts, :frontend_type, :primary)
+    path = file_path("", frontend_type)
+
+    if path do
+      conn
+      |> call_static(opts, path)
+    else
+      conn
+    end
+  end
+
+  defp call_static(conn, opts, from) do
+    opts =
+      opts
+      |> Map.put(:from, from)
+
+    Plug.Static.call(conn, opts)
+  end
+end
diff --git a/lib/pleroma/plugs/instance_static.ex b/lib/pleroma/plugs/instance_static.ex
index 7516f75c3..0fb57e422 100644
--- a/lib/pleroma/plugs/instance_static.ex
+++ b/lib/pleroma/plugs/instance_static.ex
@@ -16,28 +16,24 @@ def file_path(path) do
     instance_path =
       Path.join(Pleroma.Config.get([:instance, :static_dir], "instance/static/"), path)
 
-    if File.exists?(instance_path) do
-      instance_path
-    else
+    frontend_path = Pleroma.Plugs.FrontendStatic.file_path(path, :primary)
+
+    (File.exists?(instance_path) && instance_path) ||
+      (frontend_path && File.exists?(frontend_path) && frontend_path) ||
       Path.join(Application.app_dir(:pleroma, "priv/static/"), path)
-    end
   end
 
   def init(opts) do
     opts
     |> Keyword.put(:from, "__unconfigured_instance_static_plug")
-    |> Keyword.put(:at, "/__unconfigured_instance_static_plug")
     |> Plug.Static.init()
   end
 
   for only <- Pleroma.Constants.static_only_files() do
-    at = Plug.Router.Utils.split("/")
-
     def call(%{request_path: "/" <> unquote(only) <> _} = conn, opts) do
       call_static(
         conn,
         opts,
-        unquote(at),
         Pleroma.Config.get([:instance, :static_dir], "instance/static")
       )
     end
@@ -47,11 +43,10 @@ def call(conn, _) do
     conn
   end
 
-  defp call_static(conn, opts, at, from) do
+  defp call_static(conn, opts, from) do
     opts =
       opts
       |> Map.put(:from, from)
-      |> Map.put(:at, at)
 
     Plug.Static.call(conn, opts)
   end
diff --git a/lib/pleroma/web/endpoint.ex b/lib/pleroma/web/endpoint.ex
index 226d42c2c..527fb288d 100644
--- a/lib/pleroma/web/endpoint.ex
+++ b/lib/pleroma/web/endpoint.ex
@@ -28,6 +28,17 @@ defmodule Pleroma.Web.Endpoint do
     }
   )
 
+  # Careful! No `only` restriction here, as we don't know what frontends contain.
+  plug(Pleroma.Plugs.FrontendStatic,
+    at: "/",
+    frontend_type: :primary,
+    gzip: true,
+    cache_control_for_etags: @static_cache_control,
+    headers: %{
+      "cache-control" => @static_cache_control
+    }
+  )
+
   # Serve at "/" the static files from "priv/static" directory.
   #
   # You should set gzip to true if you are running phoenix.digest
diff --git a/test/plugs/frontend_static_test.exs b/test/plugs/frontend_static_test.exs
new file mode 100644
index 000000000..d11d91d78
--- /dev/null
+++ b/test/plugs/frontend_static_test.exs
@@ -0,0 +1,30 @@
+# Pleroma: A lightweight social networking server
+# Copyright © 2017-2020 Pleroma Authors <https://pleroma.social/>
+# SPDX-License-Identifier: AGPL-3.0-only
+
+defmodule Pleroma.Web.FrontendStaticPlugTest do
+  use Pleroma.Web.ConnCase
+
+  @dir "test/tmp/instance_static"
+
+  setup do
+    File.mkdir_p!(@dir)
+    on_exit(fn -> File.rm_rf(@dir) end)
+  end
+
+  setup do: clear_config([:instance, :static_dir], @dir)
+
+  test "overrides existing static files", %{conn: conn} do
+    name = "pelmora"
+    ref = "uguu"
+
+    clear_config([:frontends, :primary], %{"name" => name, "ref" => ref})
+    path = "#{@dir}/frontends/#{name}/#{ref}"
+
+    File.mkdir_p!(path)
+    File.write!("#{path}/index.html", "from frontend plug")
+
+    index = get(conn, "/")
+    assert html_response(index, 200) == "from frontend plug"
+  end
+end
diff --git a/test/plugs/instance_static_test.exs b/test/plugs/instance_static_test.exs
index be2613ad0..d42ba817e 100644
--- a/test/plugs/instance_static_test.exs
+++ b/test/plugs/instance_static_test.exs
@@ -2,7 +2,7 @@
 # Copyright © 2017-2020 Pleroma Authors <https://pleroma.social/>
 # SPDX-License-Identifier: AGPL-3.0-only
 
-defmodule Pleroma.Web.RuntimeStaticPlugTest do
+defmodule Pleroma.Web.InstanceStaticPlugTest do
   use Pleroma.Web.ConnCase
 
   @dir "test/tmp/instance_static"
@@ -24,6 +24,28 @@ test "overrides index" do
     assert html_response(index, 200) == "hello world"
   end
 
+  test "also overrides frontend files", %{conn: conn} do
+    name = "pelmora"
+    ref = "uguu"
+
+    clear_config([:frontends, :primary], %{"name" => name, "ref" => ref})
+
+    bundled_index = get(conn, "/")
+    refute html_response(bundled_index, 200) == "from frontend plug"
+
+    path = "#{@dir}/frontends/#{name}/#{ref}"
+    File.mkdir_p!(path)
+    File.write!("#{path}/index.html", "from frontend plug")
+
+    index = get(conn, "/")
+    assert html_response(index, 200) == "from frontend plug"
+
+    File.write!(@dir <> "/index.html", "from instance static")
+
+    index = get(conn, "/")
+    assert html_response(index, 200) == "from instance static"
+  end
+
   test "overrides any file in static/static" do
     bundled_index = get(build_conn(), "/static/terms-of-service.html")