diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 7bee30e08..e98e91e21 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -87,7 +87,7 @@ docs-deploy:
   stage: deploy
   image: alpine:3.9
   only:
-  - master@pleroma/pleroma
+  - stable@pleroma/pleroma
   - develop@pleroma/pleroma
   before_script:
     - apk update && apk add openssh-client rsync
@@ -149,9 +149,10 @@ amd64:
   # TODO: Replace with upstream image when 1.9.0 comes out
   image: rinpatch/elixir:1.9.0-rc.0
   only: &release-only
-  - master@pleroma/pleroma
+  - stable@pleroma/pleroma
   - develop@pleroma/pleroma
   - /^maint/.*$/@pleroma/pleroma
+  - /^release/.*$/@pleroma/pleroma
   artifacts: &release-artifacts
     name: "pleroma-$CI_COMMIT_REF_NAME-$CI_COMMIT_SHORT_SHA-$CI_JOB_NAME"
     paths:
diff --git a/docs/installation/alpine_linux_en.md b/docs/installation/alpine_linux_en.md
index 1f300f353..b60c96bd3 100644
--- a/docs/installation/alpine_linux_en.md
+++ b/docs/installation/alpine_linux_en.md
@@ -87,7 +87,7 @@ sudo adduser -S -s /bin/false -h /opt/pleroma -H pleroma
 ```shell
 sudo mkdir -p /opt/pleroma
 sudo chown -R pleroma:pleroma /opt/pleroma
-sudo -Hu pleroma git clone -b master https://git.pleroma.social/pleroma/pleroma /opt/pleroma
+sudo -Hu pleroma git clone -b stable https://git.pleroma.social/pleroma/pleroma /opt/pleroma
 ```
 
 * Change to the new directory:
diff --git a/docs/installation/arch_linux_en.md b/docs/installation/arch_linux_en.md
index fd8b5d107..3b75250f1 100644
--- a/docs/installation/arch_linux_en.md
+++ b/docs/installation/arch_linux_en.md
@@ -66,7 +66,7 @@ sudo useradd -r -s /bin/false -m -d /var/lib/pleroma -U pleroma
 ```shell
 sudo mkdir -p /opt/pleroma
 sudo chown -R pleroma:pleroma /opt/pleroma
-sudo -Hu pleroma git clone -b master https://git.pleroma.social/pleroma/pleroma /opt/pleroma
+sudo -Hu pleroma git clone -b stable https://git.pleroma.social/pleroma/pleroma /opt/pleroma
 ```
 
 * Change to the new directory:
diff --git a/docs/installation/centos7_en.md b/docs/installation/centos7_en.md
index 729fcab72..05dcc5244 100644
--- a/docs/installation/centos7_en.md
+++ b/docs/installation/centos7_en.md
@@ -143,7 +143,7 @@ sudo useradd -r -s /bin/false -m -d /var/lib/pleroma -U pleroma
 ```shell
 sudo mkdir -p /opt/pleroma
 sudo chown -R pleroma:pleroma /opt/pleroma
-sudo -Hu pleroma git clone -b master https://git.pleroma.social/pleroma/pleroma /opt/pleroma
+sudo -Hu pleroma git clone -b stable https://git.pleroma.social/pleroma/pleroma /opt/pleroma
 ```
 
 * Change to the new directory:
diff --git a/docs/installation/debian_based_en.md b/docs/installation/debian_based_en.md
index 46165e2c1..92d4431e4 100644
--- a/docs/installation/debian_based_en.md
+++ b/docs/installation/debian_based_en.md
@@ -68,7 +68,7 @@ sudo useradd -r -s /bin/false -m -d /var/lib/pleroma -U pleroma
 ```shell
 sudo mkdir -p /opt/pleroma
 sudo chown -R pleroma:pleroma /opt/pleroma
-sudo -Hu pleroma git clone -b master https://git.pleroma.social/pleroma/pleroma /opt/pleroma
+sudo -Hu pleroma git clone -b stable https://git.pleroma.social/pleroma/pleroma /opt/pleroma
 ```
 
 * Change to the new directory:
diff --git a/docs/installation/debian_based_jp.md b/docs/installation/debian_based_jp.md
index caf72363b..36617376b 100644
--- a/docs/installation/debian_based_jp.md
+++ b/docs/installation/debian_based_jp.md
@@ -69,7 +69,9 @@ cd ~
 
 *  Gitリポジトリをクローンします。
 ```
-git clone -b master https://git.pleroma.social/pleroma/pleroma
+sudo mkdir -p /opt/pleroma
+sudo chown -R pleroma:pleroma /opt/pleroma
+sudo -Hu pleroma git clone -b stable https://git.pleroma.social/pleroma/pleroma /opt/pleroma
 ```
 
 *  新しいディレクトリに移動します。
diff --git a/docs/installation/gentoo_en.md b/docs/installation/gentoo_en.md
index 5b62344b1..95d0ffad3 100644
--- a/docs/installation/gentoo_en.md
+++ b/docs/installation/gentoo_en.md
@@ -106,7 +106,7 @@ It is highly recommended you use your own fork for the `https://path/to/repo` pa
 
 ```shell
  pleroma$ cd ~
- pleroma$ git clone -b master https://path/to/repo
+ pleroma$ git clone -b stable https://path/to/repo
 ```
 
 * Change to the new directory:
diff --git a/docs/installation/migrating_from_source_otp_en.md b/docs/installation/migrating_from_source_otp_en.md
index b779be8cc..b60656c57 100644
--- a/docs/installation/migrating_from_source_otp_en.md
+++ b/docs/installation/migrating_from_source_otp_en.md
@@ -96,9 +96,9 @@ rm -r ~pleroma/*
 export FLAVOUR="arm64-musl"
 
 # Clone the release build into a temporary directory and unpack it
-# Replace `master` with `develop` if you want to run the develop branch
+# Replace `stable` with `unstable` if you want to run the unstable branch
 su pleroma -s $SHELL -lc "
-curl 'https://git.pleroma.social/api/v4/projects/2/jobs/artifacts/master/download?job=$FLAVOUR' -o /tmp/pleroma.zip
+curl 'https://git.pleroma.social/api/v4/projects/2/jobs/artifacts/stable/download?job=$FLAVOUR' -o /tmp/pleroma.zip
 unzip /tmp/pleroma.zip -d /tmp/
 "
 
diff --git a/docs/installation/netbsd_en.md b/docs/installation/netbsd_en.md
index a096d5354..6a922a27e 100644
--- a/docs/installation/netbsd_en.md
+++ b/docs/installation/netbsd_en.md
@@ -58,7 +58,7 @@ Clone the repository:
 
 ```
 $ cd /home/pleroma
-$ git clone -b master https://git.pleroma.social/pleroma/pleroma.git
+$ git clone -b stable https://git.pleroma.social/pleroma/pleroma.git
 ```
 
 Configure Pleroma. Note that you need a domain name at this point:
diff --git a/docs/installation/openbsd_en.md b/docs/installation/openbsd_en.md
index fcba38b2c..3585a326b 100644
--- a/docs/installation/openbsd_en.md
+++ b/docs/installation/openbsd_en.md
@@ -29,7 +29,7 @@ This creates a "pleroma" login class and sets higher values than default for dat
 Create the \_pleroma user, assign it the pleroma login class and create its home directory (/home/\_pleroma/): `useradd -m -L pleroma _pleroma`
 
 #### Clone pleroma's directory
-Enter a shell as the \_pleroma user. As root, run `su _pleroma -;cd`. Then clone the repository with `git clone -b master https://git.pleroma.social/pleroma/pleroma.git`. Pleroma is now installed in /home/\_pleroma/pleroma/, it will be configured and started at the end of this guide.
+Enter a shell as the \_pleroma user. As root, run `su _pleroma -;cd`. Then clone the repository with `git clone -b stable https://git.pleroma.social/pleroma/pleroma.git`. Pleroma is now installed in /home/\_pleroma/pleroma/, it will be configured and started at the end of this guide.
 
 #### Postgresql
 Start a shell as the \_postgresql user (as root run `su _postgresql -` then run the `initdb` command to initialize postgresql:  
diff --git a/docs/installation/openbsd_fi.md b/docs/installation/openbsd_fi.md
index 39819a8c8..272273cff 100644
--- a/docs/installation/openbsd_fi.md
+++ b/docs/installation/openbsd_fi.md
@@ -44,7 +44,7 @@ Vaihda pleroma-käyttäjään ja mene kotihakemistoosi:
 
 Lataa pleroman lähdekoodi:
 
-`$ git clone -b master https://git.pleroma.social/pleroma/pleroma.git`
+`$ git clone -b stable https://git.pleroma.social/pleroma/pleroma.git`
 
 `$ cd pleroma`
 
diff --git a/docs/installation/otp_en.md b/docs/installation/otp_en.md
index 5b50e1838..d0133e107 100644
--- a/docs/installation/otp_en.md
+++ b/docs/installation/otp_en.md
@@ -80,7 +80,7 @@ export FLAVOUR="arm64-musl"
 
 # Clone the release build into a temporary directory and unpack it
 su pleroma -s $SHELL -lc "
-curl 'https://git.pleroma.social/api/v4/projects/2/jobs/artifacts/master/download?job=$FLAVOUR' -o /tmp/pleroma.zip
+curl 'https://git.pleroma.social/api/v4/projects/2/jobs/artifacts/stable/download?job=$FLAVOUR' -o /tmp/pleroma.zip
 unzip /tmp/pleroma.zip -d /tmp/
 "
 
diff --git a/mix.exs b/mix.exs
index a0534cccd..f61cc6923 100644
--- a/mix.exs
+++ b/mix.exs
@@ -215,7 +215,10 @@ defp version(version) do
       with {branch_name, 0} <- System.cmd("git", ["rev-parse", "--abbrev-ref", "HEAD"]),
            branch_name <- String.trim(branch_name),
            branch_name <- System.get_env("PLEROMA_BUILD_BRANCH") || branch_name,
-           true <- branch_name not in ["master", "HEAD"] do
+           true <-
+             !Enum.all?(["master", "HEAD", "release/", "stable"], fn name ->
+               name != branch_name
+             end) do
         branch_name =
           branch_name
           |> String.trim()